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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

Save the date: 12th June 2018 SDS on Tour in Birmingham

The Sign Design Society is heading to Birmingham on Tuesday, 12th June 2018. The SDS on Tour in Birmingham event promises a mix of academic and practice-based talks, a graphic design exhibition, Birmingham City University architecture and graphic communication graduate degree shows Read More…

Transform award photo

Success for Whybrow at Transform Awards Europe 2018

Congratulations to SDS member Whybrow on their success at this year’s Transform Awards Europe, the awards programme that celebrates brand development and rebranding projects. Their wayfinding schemes for UAL: Camberwell College of Arts received a bronze and Bloomberg London a highly commended Read More…

Portrait of Kate Wright the newly appointed SDS administrator

Welcome to the SDS new Administrator

We’re delighted to announce that Kate Wright has been appointed as the new SDS administrator. Kate took up the reins just before the Easter break so is busy getting to grips with the role and understanding the sector. Kate describes herself as one Read More…

IMPORTANT: New Website Member Registration

You may have noticed that we’ve updated our website. This will enable The SDS to enhance the benefits offered to members, but to take advantage of these (and ensure compliance with GDPR), you will need to register with the new site. GDPR, Read More…

Gate sign at the Houses of Parliament (ABG Design visitor wayfinding signs)

ABG Design Creates Visitor Scheme for the Houses of Parliament

The Houses of Parliament, otherwise known as the Palace of Westminster, symbolises Great Britain and as a world heritage site, is among one of the most iconic visitor attractions in the world. The building that sits proudly on the banks of the Thames Read More…

composite photos of SDS talks

Thank you to our 2017 speakers and hosts

In a great example of circularity, the 2017 SDS talks programme kicked off at Pascall+Watson with the fascinating story behind the identity and wayfinding design for Venice Airport, and ended at the same studio with a series of fabulous presentations on London Read More…

Picture of stairway with signage for Tate by CCD

Tate St Ives works with CCD to create new wayfinding system

CCD has created a new wayfinding system for the newly expanded and refurbished Tate St Ives. The integrated system guides visitors into and through the new Tate St Ives gallery, improved visitor facilities, and improved events and exhibitions spaces, merging the new and original Read More…

Picture of Groupama Stadium project by Populous Activate

Success for SDS Members at the British Sign Awards

Congratulations to Populous Activate for picking up the award for best wayfinding project at the British Sign Awards (held on 9 Nov 2017) for their work on the Groupama stadium (pictured) and John Anthony Signs who came away with a gong in the construction category.   Read More…

Image for Sign Design Society Live with SDS symbol

Access Events Online through Facebook Live

For those that can’t physically make it to one of our events, wherever possible (and technology permitting) we will stream all future events through Facebook Live. Please note: this offer is only available to SDS members. Not an SDS member? Join today to take Read More…