Welcome to the Sign Design Society

The Sign Design Society's members work on signing and environmental graphic projects across the world. Our members have produced some of the most iconic signing systems - including Legible London, the last three Olympic sign systems, mass transit systems such as Dubai Metro, wayfinding systems for Airports, both in the UK and across the globe.

Collectively, the design and implementation spend of these projects has been in the region of $8billion with fees to our members in excess of $50million.

So if you want to know what's happening at the leading edge of signing, or want to get involved, it's simple. Choose a membership plan that suits you or your business and join up! (A lot of the site is 'members only' so it's well worth unlocking the hidden features and articles.)

  • Barbican
  • British Museum
  • Cabot Circus
  • Dublin Airport
  • Eurostar
  • Glasgow
  • O2 Arena
  • Romford
  • Westfield
  • Barbican

  • British Museum

  • Cabot Circus

  • Dublin Airport

  • Eurostar

  • Glasgow

  • O2 Arena

  • Romford

  • Westfield

Latest news items

Creating Clear and Simple Signage

Article by: Nancy Howe and Wendy Wilsher

At California’s Santa Clara County Library District (SCCLD), we have discovered that 48 percent of patrons prefer finding information themselves rather than asking staff members for help. This led us to examine our user experience of signage, particularly for computer use. We wanted to place ­signage in the exact place where patrons need help and ensure it was meaningful in guiding them in their independent use of the library.

Ours is a busy library system located in the heart of Silicon Valley, serving 415,000 people in nine cities and the unincorporated county via eight community libraries. We record an annual circulation of around ten million items and 17.5 million customer service transactions per year (at touch points across multiple channels).

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A Photographic Trip Through Berlin’s Beautifully Diverse Subway Stations

Article by: Dorothy Tan
First published on: www.designtaxi.com

Berlin Subway 1

Berlin-based Australian photographer Kate Seabrook has recently completed a photo project named ‘Endbahnhof’ that documents all 173 of the German capital’s U-Bahn stations.

Thanks to the city’s rich history—from the Great Depression to the Cold War—the designs of its subway stations are wonderfully diverse and reflect the eras in which they were first built.

From the modern signage of the re-opened East Berlin stations, to the vibrant pop art from the mid-century years, this collection of stunning pictures will bring you on a remarkable journey that explores the city’s history through its subterranean architecture.

This London Tube Map Is Designed For Colorblind Travelers

Article by: Jordan Kushins
First published on: www.gizmodo.com


Harry Beck's topological Tube Map is an instantly recognizable design icon, even for those who have never navigated the London Underground. Sure, the clean geometry makes it easy to figure out the best route, but it's the variety of Pantone hues assigned to each line that gives it true at-a-glance readability. That is, if you're not colorblind.

TfL trials touch-screen bus stop with real-time mapping

Article by: Tom Banks
First published on: www.designweek.co.uk

Transport for London is trialling a new real-time mapping tool at one of its bus stops allowing passengers to track the progress and exact arrival of their bus.

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Positioned on Regent’s Street at Piccadilly Circus’ bus stop G, the screen-based system uses TfL’s data feed of bus arrival information and plots real-time GPS data on a digital map.

Tiled wayfinding for a London estate, by Hat-Trick Design

Article by: Tom Banks
First published on: www.designtaxi.com

Hat-Trick Design has created a tile-based wayfinding system for the Stockwell Park Estate Development in south London in a bid to make it ‘more accessible and welcoming’.

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Tiles by Linda Florence

Culture and placemaking consultancy Future City appointed Hat-trick as part of a cultural strategy it was devising for housing association alliance Network Housing Group.

Nemooh Servicos de Mídia LTDA Deploys Digital Signage Bus Network with BroadSign International, LLC Software

1,000 screens in 500 buses across Sao Paulo inform and entertain millions of mass transit users.

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Prominent Brazilian digital signage transit network, Nemooh Servicos de Mídia LTDA, has deployed its first 1,000 screens in 500 buses with BroadSign International LLC‘s digital signage software platform. Expansion plans involve attaining 4,000 screens in 2,000 buses by the end of 2015.

Campaign by The Click Design Consultants spices up National Trust signs

Article by: Maisie Skidmore
First published on: www.itsnicethat.com
Project by: The Click Design Consultants

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New signage popping up all over National Trust properties across the east of England is making a mockery of the stuffy reputation of country houses. Nature’s Playground, the new campaign by The Click Design Consultants, sees a series of nine brightly-coloured notices dotted about the grounds, which are designed to encourage exactly the behaviour which they initially seem to inhibit. Resembling restrictions and warning notices, the signs actually encourage tree-hugging, flower-sniffing, photo-snapping and general fun, undermining the conservative reputation of informative notices. Not so stuffy now, eh?

High Court rejects driver’s claim that U-turn sign flawed

Article by: Deniz Huseyin
First published on: www.transportxtra.com


A driver who argued he should not have been fined for a prohibited U-turn because he actually performed a three-point turn has lost his case at High Court. Alexis Alexander’s initial appeal was rejected by adjudicator Anthony Chan at the Parking and Traffic Appeals Service (PATAS).

Alexander went on to challenge the decision, but it was upheld by the reviewing adjudicator Andrew Harman. Alexander then gained permission to seek a judicial review, which was heard on 7 March. The case centred on the penalty charge notice (PCN) issued to Alexander by the London Borough of Hammersmith & Fulham after he was filmed on CCTV carrying out a three-point turn in Gliddon Road.

Sign Design Awards 2013 Results

SDS Awards 2013 Winners and commended
London 2012 wins top accolade at 
Sign Design Awards

New areas of signing and wayfinding were recognised in the Sign Design Society’s 2013 international award competition at a gala presentation ceremony last Thursday night. The ultimate accolade, the Grand Prix Award, went to the wayfinding system for the London 2012 Olympic Park, but equally inspiring perhaps to all those present was the Award made to an astonishingly competent student for her wayfinding analysis of her home city, Novosibirsk in central Siberia, Russia. And for the second Awards in succession the top prize in the Wayfinding category went to Australia for a project in Sydney.

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