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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

A Promotion for SDS Steering Group Member Colette Jeffery

Colette Jeffrey, an active SDS member since 1996, has been appointed Associate Professor in Wayfinding and Inclusive Design at Birmingham City University. After the completing her PhD later this year she will be exploring wayfinding research opportunities and making stronger connections  with Read More…

London Calling Letterheads 2018 Poster featuring old fashioned red double-decker bus

London Calling: Letterheads 2018

Next month (16-19 August 2018) will see over 200 sign and lettering artists from five continents congregate at the Bargehouse, OXO Tower Wharf (on the South Bank) for an international Letterheads ‘meet‘, curated by SDS member, Sam Roberts. These ‘meets’ are typically closed-doors Read More…

Composite image of transport hubs and people with disabilities travelling

Publication of the Government’s Inclusive Transport Strategy 2018

The Government’s Inclusive Transport Strategy was published on 25 July and is available to download from the Government website. The Department of Transport is clear that all public realm schemes should be inclusive and accessible. The Strategy’s core objectives are: raising awareness of passengers’ Read More…

Collage of SDS seminar events

SDS Talks Archive – A Benefit Of Membership

Sign Design Society member? One of the many perks of your membership package is access (via our Members’ Area) to our archive of the most recent SDS seminar talks, with livestream film and PDF(s) uploaded for most presentations dating back to October Read More…

Display of three SDS 2013 Awards trophies

Sign Design Society Awards 2013 Portfolio Publication – Free Copies Available

The 2013 Sign Design Awards ceremony was a memorable gala presentation event which took place on 21st November at ARUP’s London offices. Attracting a larger number of entrants and receiving more entries from around the globe than ever before, a total of Read More…

An image notifying the world that Steer Davies Gleave has updated its name to Steer

All Change: Steer Davies Gleave Becomes Steer.

SDS member Steer Davies Gleave is changing their name to Steer, to reflect their growing international footprint, expanding portfolio and diversification beyond transport, into sectors including fuel, power and economic development. Steer CEO Hugh Jones commented: “We are delighted to announce our name Read More…

Picture of wayfinding by Populous Activate at Groupama Stadium

The SDS and 2018 British Sign Awards

Once again we’re pleased to announce that the SDS will be judging entries for the wayfinding category in the 2018 British Sign Awards. Last year saw member Populous Activate crowned winners in this annual showcase of British talent, with their Groupama stadium Read More…

Example of a member directory entry

Launch of the Membership Directory

The opportunity to promote your services and expertise to prospective clients and collaborators via the SDS website, is now available to all paid up members. More details are available here, but to take advantage of this benefit simply: Complete the directory application Read More…

Endpoint wayfinding team receiving international industry award

Endpoint Enjoys An Award Winning Year

  Congratulations to Endpoint whose international wayfinding teams have recently scooped two top industry awards. These include the Transform Awards MENA, where they won the much-coveted Gold Transform Award for their wayfinding strategy,  creative design, and placemaking project at the Dubai Design Read More…

View of entrance to Accenture Head Office (Dublin) featuring John Anthony Signs signage

John Anthony Signs Celebrate 50 Years in Business

Congratulations to member John Anthony Signs, who are celebrating 50 years in business this year. Based in Rayleigh, Essex,  the company recently showcased their thirty year relationship with Accenture (a global management consulting and professional services firm),  with the manufacture and installation Read More…