Welcome to the Sign Design Society

The Sign Design Society's members work on signing and environmental graphic projects across the world. Our members have produced some of the most iconic signing systems - including Legible London, the last three Olympic sign systems, mass transit systems such as Dubai Metro, wayfinding systems for Airports, both in the UK and across the globe.

Collectively, the design and implementation spend of these projects has been in the region of $8billion with fees to our members in excess of $50million.

So if you want to know what's happening at the leading edge of signing, or want to get involved, it's simple. Choose a membership plan that suits you or your business and join up! (A lot of the site is 'members only' so it's well worth unlocking the hidden features and articles.)

  • Barbican
  • British Museum
  • Cabot Circus
  • Dublin Airport
  • Eurostar
  • Glasgow
  • O2 Arena
  • Romford
  • Westfield
  • Barbican

  • British Museum

  • Cabot Circus

  • Dublin Airport

  • Eurostar

  • Glasgow

  • O2 Arena

  • Romford

  • Westfield

Latest news items

New Publication: The Traffic Signs Manual Chapter 8 Part 3

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The Traffic Signs Manual (TSM) Chapter 8 Part 3 has been published. The Department for Transport has now published a document that provides information on changes to the methods used to prescribe traffic signs in the 2016 Traffic Signs Regulations and General Directions. They state that in most cases, "the same signs will be used in the same situations as shown in TSM Chapter 8 Parts 1 and 2 (2009). This part provides a reference on where the requirements for individual signs in the TSRGD and design information can be found." To accss further information about guidance on the use of traffic signs, visit the publications available through the government's website.

Livestreaming Sign Design Society events: now available for SDS members

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Over the past few months we have been experimenting with different livestreaming options so that members who can't make it to an event in person can join us virtually.

We are pleased to confirm that we will be streaming all future events (technology permitting) through Facebook Live.

Please note: this offer is only available to SDS members. Not an SDS member? You can become an SDS member online today.

How to watch online via Facebook Live

To watch future talks online, please join our special Facebook group:

  • Sign in to Facebook
  • Friend us at our special livestreaming account: ‘SDS Live’
  • Ask to join our closed (SDS members only) ‘SDS Live Events Facebook group’ – Kirstine will approve you to join the group.**

If you have any problems joining the Facebook group, please email Kirstine: This email address is being protected from spambots. You need JavaScript enabled to view it.

**N.B. To avoid disappointment, please make sure you send your request to join our SDS Live Events Facebook group in good time. We might not be able to accept requests made on the day of the talk or event.

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Recording of January 2017 SDS talk by Sarah Owen now available to SDS members

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For The SDS’s January talk, Sarah Owen from Pascall Watson took us on a fascinating journey from initial brief to the implementation of a new wayfinding solution for Venice’s Marco Polo Airport. During her talk, which members can now access here, she explains the rationale behind the design and how they embedded the identity of the city within the scheme. The team’s solution for integrating digital advertising screens into the wayfinding strategy was particularly inspired and something we could all learn from.

Recording of November 2016 SDS talk by Doug Rose now available to SDS members

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During November's talk from Doug Rose on London Bus blinds we were treated to a master class in the Johnston typeface and the craft involved in type design. Doug beautifully illustrated how in some instances, adherence to the letter of DDA guidelines can undermine their fundamental purpose.  He reminded us (if any of us needed it), that there is no substitute for a design thinking approach and the skills of a suitably qualified designer when it comes to tackling seemingly unsolvable problems.
Don’t worry if you weren’t able join in person or via the livestream – a video of the talk is now available to members.

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Contact Us

  • Sign Design Society,
    Flat 60,
    The Eye,
    Barrier Road,
    Chatham, Kent,
    ME4 4SD.
  • +44 (0)203 488 0774
Copyright © The Sign Design Society 2015