Welcome to the Sign Design Society

The Sign Design Society's members work on signing and environmental graphic projects across the world. Our members have produced some of the most iconic signing systems - including Legible London, the last three Olympic sign systems, mass transit systems such as Dubai Metro, wayfinding systems for Airports, both in the UK and across the globe.

Collectively, the design and implementation spend of these projects has been in the region of $8billion with fees to our members in excess of $50million.

So if you want to know what's happening at the leading edge of signing, or want to get involved, it's simple. Choose a membership plan that suits you or your business and join up! (A lot of the site is 'members only' so it's well worth unlocking the hidden features and articles.)

  • Barbican
  • British Museum
  • Cabot Circus
  • Dublin Airport
  • Eurostar
  • Glasgow
  • O2 Arena
  • Romford
  • Westfield
  • Barbican

  • British Museum

  • Cabot Circus

  • Dublin Airport

  • Eurostar

  • Glasgow

  • O2 Arena

  • Romford

  • Westfield

Latest news items

This London Tube Map Is Designed For Colorblind Travelers

Article by: Jordan Kushins
First published on: www.gizmodo.com

Harry Beck's topological Tube Map is an instantly recognizable design icon, even for those who have never navigated the London Underground. Sure, the clean geometry makes it easy to figure out the best route, but it's the variety of Pantone hues assigned to each line that gives it true at-a-glance readability. That is, if you're not colorblind.

TfL trials touch-screen bus stop with real-time mapping

Article by: Tom Banks
First published on: www.designweek.co.uk

Transport for London is trialling a new real-time mapping tool at one of its bus stops allowing passengers to track the progress and exact arrival of their bus.

bus 660

Positioned on Regent’s Street at Piccadilly Circus’ bus stop G, the screen-based system uses TfL’s data feed of bus arrival information and plots real-time GPS data on a digital map.

Tiled wayfinding for a London estate, by Hat-Trick Design

Article by: Tom Banks
First published on: www.designtaxi.com

Hat-Trick Design has created a tile-based wayfinding system for the Stockwell Park Estate Development in south London in a bid to make it ‘more accessible and welcoming’.

gat 660
Tiles by Linda Florence

Culture and placemaking consultancy Future City appointed Hat-trick as part of a cultural strategy it was devising for housing association alliance Network Housing Group.

Rio 2016 Olympic pictograms unveiled

First published on: www.designweek.com

The organisers of the Rio 2016 Olympics have unveiled the Games pictograms, claiming that for the first time all Olympic and Paralympic sports are represented.

grid olimpic 660

The pictograms have been created by and in-house team set up to deal with Rio 2016 graphics projects, and are inspired by the Games typeface, which was created by Dalton Maag.

The 64 pictograms – 41 Olympic and 23 Paralympic – were created over a period of 16 months.

Colour vs. Monochromatic: The Global State of Wayfinding Standards


Visual information designer Paul Mijksenaar, founder and director of the Amsterdam-based design bureau Mijksenaar and creator of the “Schiphol Standard” for airport wayfinding, will keynote the sixth annual Airport & Transportation Workshop October 3-4 in Phoenix, Arizona.

Organized jointly by SEGD and the Airport Sign Managers Network (ASMN), the Airport & Transportation Workshop will focus on the complexities of airport design programs from signage and wayfinding design, planning, and management to user experience and technology.

The two-day workshop will include a wide range of sessions on key topics in airport and transportation design programs. The workshop will also include ample networking time, representation by a diverse group of speakers, and real-world perspectives from airport operators.

Click here for full details

High Court rejects driver’s claim that U-turn sign flawed

Article by: Deniz Huseyin
First published on: www.transportxtra.com

A driver who argued he should not have been fined for a prohibited U-turn because he actually performed a three-point turn has lost his case at High Court. Alexis Alexander’s initial appeal was rejected by adjudicator Anthony Chan at the Parking and Traffic Appeals Service (PATAS).

Alexander went on to challenge the decision, but it was upheld by the reviewing adjudicator Andrew Harman. Alexander then gained permission to seek a judicial review, which was heard on 7 March. The case centred on the penalty charge notice (PCN) issued to Alexander by the London Borough of Hammersmith & Fulham after he was filmed on CCTV carrying out a three-point turn in Gliddon Road.

Sign Design Awards 2013 Results

SDS Awards 2013 Winners and commended
London 2012 wins top accolade at 
Sign Design Awards

New areas of signing and wayfinding were recognised in the Sign Design Society’s 2013 international award competition at a gala presentation ceremony last Thursday night. The ultimate accolade, the Grand Prix Award, went to the wayfinding system for the London 2012 Olympic Park, but equally inspiring perhaps to all those present was the Award made to an astonishingly competent student for her wayfinding analysis of her home city, Novosibirsk in central Siberia, Russia. And for the second Awards in succession the top prize in the Wayfinding category went to Australia for a project in Sydney.

SDS Talks Available On-Demand

SDStalks ondemand

SDS Talks are now available for on-demand viewing from the SDS website.

Sign Design Society is pleased to announce that members are now able to view complete recordings of our popular monthly SDS Talk via our website. These recording feature the visual presentation, full narration by the speaker and the audience Q&A. The recordings may be viewed anytime from the SDS website and best all; this a free service to SDS members.

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Contact Us

  • Sign Design Society,
    235 Kennington Road,
    London, SE11 6BY
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