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Case study: xsign installs digital wayfinding totems across University of Birmingham campus

Composite picture showing four images of wayfinding totems situated around the University of Birmingham

Project Name: University of Birmingham Digital Totem Signs

Client: University of Birmingham

Sector: Schools, colleges and universities

Location: Birmingham (UK)

Role: Sign scheme design, sign manufacture and installation

The Brief: xsign have a long-standing relationship with the University of Birmingham, providing signs across the campus as part of the university’s ongoing programme of renovation. xsign were appointed to lead on a package that included digital wayfinding totems to aid wayfinding and navigation for staff, students and visitors.

Outcome: The initial install plan has resulted in the implementation of nine 55” touchscreen digital totem signs. The full plan could see many more. xsign led on the hardware product design, liaising with the client on visual concepts and sample product testing, whilst working in conjunction with the software supplier to ensure compatibility and a seamless user interface.

The interactive double-sided totems feature a bespoke fabricated steel framework. Air inlets and outlets are provided, along with intercom integration. The casing is powder-coated with an anti-graffiti layer, for protection. Shatter-resistant, anti-reflective glass was used to improve visibility of the screens. The University of Birmingham logo is inlaid on an inset panel, allowing for future changes. xsign also provided reverse illumination with ultra-efficient white LEDs, which illuminate the logo at night. The totems are mounted to a concrete pad foundation for secure fixing.

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