Using typography and graphics to create compelling destinations
For the SDS Summer Networking Event we’re pleased to host not one, but three speakers (so far!). They’ll be demonstrating the power of graphics, in all its forms, to create unforgettable experiences and unique destinations.
Nicholas and Julianne will talk about their experiences in designing and implementing temporary wayfinding and signage systems for some of the world’s largest and most iconic sporting events. In particular, the 2014 FIFA World Cup in Brazil, where they were tasked with developing a comprehensive system across 12 stadiums to cater for teams, fans, staff, media, VIPs and hospitality.
Why Not Associates, in collaboration with artist Gordon Young, have been responsible for several site-specific permanent typographic installations. Andy will talk about their latest work ‘Trading Words’. Commissioned by St George for their London Dock development, Trading Words is a floor-based work that will eventually form a 300m long walkway. It was inspired by historic tariff-books which document the duties payable for a range of cargo including ale, pickles and more eclectic goods – ‘dragon’s blood’ and ‘bear’s grease’.
is a recognised world leader in the delivery of branding and signage programmes for major international sporting events, including FIFA World Cup and UEFA Champions League Football, London 2012 Olympics, Glasgow 2014 Commonwealth Games, Ryder Cup and British Open Golf, Formula E Motorsport and America’s Cup Sailing.
started his career managing the staging of major international golf championships for the European Tour. From 1999 to 2015 he has been involved almost exclusively in the delivery of branding and signage programmes for major football tournaments. In 2002, he joined T.E.A.M. Marketing in Switzerland as Head of Production for UEFA Champions League and Project Director for the 2006 FIFA World Cup Branding & Signage programme. Since then Nicholas has worked for CSM Live (formerly ICON) directing its major international football branding and wayfinding projects, including the 2010 and 2014 FIFA World Cups in South Africa and Brazil, the 2012 UEFA European Championships in Poland and Ukraine, and the 2015 AFC Asian Cup in Australia.
started working on football events in 2005 as Host City Manager for the FIFA U-20 World Cup in the Netherlands. Since joining CSM Live, she has project managed the 2010 FIFA World Cup in South Africa and the 2012 UEFA Euro Championships. In 2013, Juliane moved to Brazil to work as General Manager for the 2014 FIFA World Cup before moving to Australia for the 2015 AFC Asian Cup. Juliane’s experience and skill in wayfinding has been utilised in other projects, most notably for the 2015 Rugby World Cup and the Rio 2016 Olympics.
is a multi-disciplinary design studio with a worldwide reputation. They believe that compelling communication demands an element of surprise.
is a graduate of the Royal College of Art. He formed Why Not Associates in 1987 with fellow graduates Howard Greenhalgh and David Ellis. In the 30 years since, Andy has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art. Clients have included the Royal Academy of Arts, Channel 4, Grace Jones, the Pompidou Centre, the V&A, Nike, Paul Smith, Antony Gormley and Tate Modern. One common denominator throughout all these varied projects is a love of experimental typography.
Join us for our summer party: food, drink, excellent company and a range of experienced speakers!
: 13 July 2017
: 5.30pm for 6pm start
: The Gallery, Alan Baxter, 75 Cowcross Street, London EC1M 6EL (nearest tube Farringdon)
: This talk is free for SDS members and £25 per ticket for non-members.