The judges

The team which will assess the entries and decide the winners is being assembled and will be announced shortly.

Experienced senior professionals who have been in the lead within the design and associated professions will take part. Between them they will have had experience in the various areas represented by the different award categories.

Details of the judges are given below:

Josephine Chanter 150x200

Josephine Chanter
Design Museum, Head of Communications

Josephine Chanter has been working in the arts for over a decade. As Head of Communications at the Design Museum she is responsible for the museum’s brand, marketing, pr and digital communications. This includes responsibility for way finding at both the existing museum and new Design Museum - Josephine has a key role in the project to build the new Design Museum in Kensington, scheduled to open 2015. She regularly lectures on brand communication and arts marketing. An Employer Ambassador for Apprenticeships, Josephine is passionate about giving young people opportunities through design.

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Lottie Crumbleholme
Helen Hamlyn Centre for Design,
The Royal College of Arts

Lottie Crumbleholme is a research associate at the Helen Hamlyn Centre for Design at the Royal College of Art in London. She is currently working with Bupa on a year long research project looking at how people with dementia find their way around in care homes. Lottie is a graphic designer with a range of commercial experience in design for print, publishing, exhibitions and corporate communications. She has an MA in Visual Communication from the RCA.

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Gary Davis
Davis Associates, Managing Director

Gary Davis is an independent human factors consultant with over 30 years' experience in user-centred design. He founded Davis Associates in 1986 and has worked on a wide range of projects including: consumer products; transportation; user experience; medical devices; information design and signage. He led a 12-month research study for the Rail Safety and Standards Board that developed a new system of passenger safety signage for the UK rail industry. The project involved rigorous ISO comprehensibility testing of new graphical symbols and the definition of legibility guidelines for signs on luminous materials. He is currently working a signage project for Airbus

Gary is a Fellow of both the Ergonomics and Human Factors Society and the Chartered Society of Designers. He is also a Registered European Ergonomist. Gary served on the SDS Awards judging panel in 2009 and is delighted that this year's awards include the new Human Factors for Navigation category.

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Barry Gray
ISO and BSI Standards Committees, Chairman

Barry Gray chairs the International Organization for Standardization (ISO) and British Standards Institution (BSI) committees for graphical symbols and signs.

He joined the Society in 1997, served as Chairman for 8 years and is currently Treasurer. He has acted as a judge for the SDS Awards on 4 occasions.

Barry has over 45 years experience in signing and wayfinding, spending his career working in the railway industry. He has been involved with major projects from the original British Rail Corporate Identity Programme through to comprehensive wayfinding and signing schemes at the major stations for Railtrack/Network Rail and overseeing the signing design guidelines. He currently acts as a consultant on graphical symbols, signing and wayfinding issues.

He is an Honorary Fellow of the University of Brighton, was a member of the Board and chaired the Audit Committee. He has also been active in local government as a councillor and chairman of committees, school management (including chairing governing bodies at both primary and secondary levels) as well as other public activities.

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Ed Griffiths
Jedco Product Design,
Creative Director and Partner

He has played a key role in major projects including the Product Design of the London 2012 Olympic Games Wayfinding Signage, and the design and implementation of many public infrastructure products and systems for London Buses, Heathrow Express, Docklands Light Railway, London Underground and many more.

Ed joined Jedco in 2004 and in addition to Signage design has worked on product design projects in a wide variety of sectors including; Automotive, Electronics, Housewares, Consumer goods and the Construction industry. Awards and recognition have included Lighting Design Awards, Lighting Design Awards Nomination for Design of the year 2012, and commendations from the Royal Fine Art Commission.

He also lectures on product design practice and is a visiting tutor at Kingston University specialising in sustainable design, recycling and eco-friendly manufacturing processes and materials.

Andrew Hudson-Smith

Andrew Hudson-Smith
Spatial Analysis Lecturer and Senior Research Fellow

Dr Andrew Hudson-Smith is Director of the Centre for Advanced Spatial Analysis (CASA) at The Bartlett, University College London. Andy is a Reader in Digital Urban Systems and Editor-in-Chief of Future Internet Journal, he is also an elected Fellow of the Royal Society of Arts, a member of the Greater London Authority Smart London Board and Course Founder of the MRes in Advanced Spatial Analysis and Visualisation and MSc in Smart Cities at University College London.

With a focus on key research around smart cities, digital communication and the Internet of Things his work has featured widely in the media including, Sky Television, The New York Times, The Guardian and most recently, Channel 4 News, New Scientist, Wired, ABC Australia, The Japan Times, BBC Radio 4 and BBC Radio 5. His work has received various awards including a Yellow Pencil for his work in the War Rooms.

Jon Hunter

Jon Hunter
Transport for London, Design Director

CV to follow




Julia Petretta 150x200

Julia Petretta
Multi-script wayfinding consultant

Julia holds as degree In Communications Design (equivalent to B.A. Hons) from Mannheim, Germany and a Masters Degree from the University of Reading. Her interest in information design spans from detailed typography to built environments and spatial problem solving. Julia’s background in Arabic Typography sparked her particular interest in multi-script wayfinding design. She worked on airport projects in the Middle East with Merson Signs Ltd. and has been design lead and project managing the Last Mile, City Operations of the London 2012 Olympics. She currently works as a contractor on a consultancy basis.

Julia joined the Steering Group of the Sign Design Society in the beginning of 2012. She is keen on supporting the society with new ideas and outreach. Aside from her involvement in the SDS, Julia writes and researches on multi-script signage and wayfinding design. In her spare time she likes designing type, travelling and doing yoga.

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Owain Roberts
Gensler, Senior Associate

Owain has 20 years of international retail and brand design experience with leading design groups in the UK. With a clear understanding that consumers see design as a single idea, not a series of separate elements, he encourages a seamless relationship between graphic design and environmental design to create complete retail experiences.

His broad range of experience in environmental design covers both retail and commercial interiors and also branding exercises for high profile projects.

Owain regularly contributes articles and opinion pieces for journals and publications and actively contributes to the work of the D&AD. He is also an external examiner for The University of Huddersfield’s BA(Hons) Interior Design course and teaches at Northumbria University.

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Rob Waller
Simplification Centre, Director

Rob Waller is an information designer with many years experience in practice, research and teaching. His former company, IDU (later part of WPP's Brand Union agency), included wayfinding among its specialisms, and he also worked more generally in the travel industry, designing the ABC flight guides, and other travel information documents for the Reed Travel Group, Thomas Cook and Royal Mail. IDU's wayfinding team developed schemes for hospitals, museums and airports, and Rob ran research studies on topics such as flight information displays, and the legibility of signs. As Professor of Information Design at the University of Reading until 2011, he taught wayfinding design, and he served on the Legible London peer review group.

Rob was founder and first editor of Information Design Journal, and co-founder and former chair of the Information Design Association. He has acted as a judge for several award schemes, including the Plain English Awards, and the Clearmark Award. He is currently director of the not-for-profit Simplification Centre.

Mike Wolff 150x200

Mike Wolff
Sign Design Society, Chairman

Mike spent almost his entire working life in airport management. Here, he developed a passion for signing and especially the need for good navigation systems and wayfinding principles to reflect the behavioural and emotional patterns of people who use public buildings, transport systems and complex environments. He took on the newly created post of Head of Wayfinding in 1996 and had responsibility for a massively wide-ranging signing standard. He worked on many projects at Heathrow (including T5) and six other airports in the UK, providing the context for signing improvements and interface with and between designers, manufacturers and other suppliers. He retired from BAA in 2008 after 37 years.

Mike joined the Society in 1997 and became Chairman in 2006; he chaired the judging panel for the 2009 Sign Design Awards and was part of the panel on two earlier occasions. Outside of the Society, Mike has for many years contributed to the development of UK and international signing-related standards through various BSi and ISO committees.

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