Success for Whybrow at Transform Awards Europe 2018
Congratulations to SDS member Whybrow on their success at this year’s Transform Awards Europe, the awards programme that celebrates brand development and rebranding projects.
Their wayfinding schemes for UAL: Camberwell College of Arts received a bronze and Bloomberg London a highly commended in the Best Wayfinding or Signage category.
For Camberwell College of Arts Whybrow were brought in to help develop a wayfinding scheme for the campus comprising two Victorian buildings, a 1970’s block and two brand new state-of-the-art buildings. Challenges included inconsistent nomenclature and level numbering within lifts.
For Bloomberg, Whybrow helped develop an intuitive wayfinding scheme which, along with the strong architectural references within the building, has resulted in minimal signage for this new, ground-breaking project in the heart of the city.