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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Superbloom, Tower of London
One Bishopsgate Plaza, London
University of Wolverhampton, School of Architecture
City Walk, Dubai
100 Bishopsgate, London
Urban Centre Masterplan, Doncaster
Victoria & Albert Museum, London
The Design Museum, London
Metquarter, Liverpool

Latest news items

Girl cycling across a colourful 'Asphalt Art Initiative' roadway on a summer's day

Bloomberg Philanthropies Asphalt Art Initiative rolls out to Europe – funding available

$25K grants available! Bloomberg Philanthropies recently announced that their Asphalt Art Initiative is expanding in Europe, providing as many as 20 cities with $25,000 grants for visual art projects on roadways, pedestrian spaces, and public infrastructure. The European expansion builds upon two rounds Read More…

eModulex platform

Modulex Group launches eModulex

Modulex Group is a global leader in signage and visual communication solutions, headquartered in Denmark, with offices worldwide. The Group is excited to announce the launch of eModulex. This cloud-based software, developed in collaboration with Canada-based SDS member SignAgent™,  helps at all Read More…

The Maynard Design Consultancy team at the Elizabeth line launch (pictured at Farringdon Station) in May '22

Maynard Design Studio celebrate their involvement in Crossrail / Elizabeth line project

Crossrail / Elizabeth line, the new high frequency railway for London and the South East officially opened to passengers on 24 May ’22. It has catapulted London travel into the 21st century with the city now finding itself an exemplar of international Read More…

Reader’s corner book of the month: June 2022

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Outdoor signage totem for 'Superbloom', Tower of London by isGroup (totem in the foreground against Tower of London background view

Case study: Wayfinding for ‘Superbloom’ at Tower of London, by isGroup

Project name: Wayfinding for Tower of London: Superbloom Client: Historic Royal Palaces approached isGroup requiring wayfinding signage for ‘Superbloom’, a time-limited event to be held at The Tower of London in celebration of the Queen’s 2022 Platinum Jubilee. Sector: Visitor attractions Location: City Read More…

Disabled symbol on the side of a train door

£2.5 million package announced to help disabled people travel around the UK more confidently

The new funding will include £1.5 million allocated to support all 13 Mobility Centres across England roll out a ‘Hubs Mobility Service’. These vital services help people stay mobile after they have been advised to stop driving or if they are unable Read More…

Iterations of a London bus sightseeing poster by Abram Games

Abram Games Archive visit

On 10 February, the Sign Design Society made its twice postponed visit to the Abram Games archive. This visit was significant because it’s the first in-person event the society has organised since the start of the pandemic in 2020. Little did we Read More…

Access Association logo

Join the Access Association – become more involved in access and inclusive design

The Access Association (A.A.) are a national network of individuals who are passionate about access and inclusive design. The Association recently held their autumn seminar, titled ‘Inclusive Environments: Designing for Neurodiversity.’ The event included talks on BSI PAS6463 Design for the Mind due Read More…

Zagreb transit map by Robert Canak and Jug Cervovic

Zagreb’s new transit map, co-designed by Robert Čanak and Jug Cerović

A well-crafted transit map enhances the experience of navigating a town or city not only for the local population but also for visitors including tourists. SDS overseas member Robert Čanak is a wayfinding strategist with a background in visual communications. Robert and Read More…

New edition of Sign Design Guide needs your input

Some fields of design have clearly defined accessibility guidelines, such as the web content accessibility guidelines. We have the Sign Design Guide. This was published by the Sign Design Society twenty years ago and is still much in demand and widely cited Read More…