Call Us: +44 (0)203 488 0774


The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Porthcawl Medical Centre, Wales
1 Bartholomew, London
Metquarter, Liverpool
Venice Airport, Italy
V&A Museum, Dundee
The British Library, London

Latest news items

The 'Triple Sign' allows several pieces of artwork to be displayed and transitioned on a set time-lapse creating an amazing visual effect in its transition from one art piece to another.

Case study library: Signbox’s ‘Trivision’ architectural display solution at 1 Finsbury Avenue

Clients: Signbox was commissioned by Allford Hall Monaghan Morris (AHMM) Architects and Sir Robert McAlpine to supply and install an architectural feature sign displaying several unique pieces of artwork created by Morag Myerscough. Sector: Offices and estates Location: London (UK) Role: Signbox devised a Read More…

Cover of Chapter 6 of the Department of Transport's Traffic Signs Manual Chapter 6 (White text on a green background)

NEW Chapter 6 of Traffic Signs Manual now available

Through the Traffic Signs Manual, the Department for Transport provides guidance to traffic authorities and sign designers on good practice in respect of the design and use of traffic signs to provide appropriate and adequate information for road users. The newly revised Read More…

Image of a sparkly white Christmas tree (with SDS Logo sitting at the top) against a starry blue background

Season’s greetings and signs of what’s in store for the SDS in 2020

Happy holidays to all Sign Design Society members and subscribers – thank you for all your support during 2019. A year characterised by ongoing political and economic uncertainty. As we look forward to the start of a new decade, it seems appropriate Read More…

External shot of iconic London Underground signage (featuring purple Elizabeth Line)

Why TfL chose the colour purple for the Elizabeth Line Yesterday, 15 December 2019, marked the dawn of a new era in London/Home Counties train travel.  Transport for London (TFL) started the rolling out process for the new Elizabeth Line (formerly known as Crossrail), taking over from Great Western Railway (GWR) Read More…

ThinkStation logo (partnership between the Design Council and Network Rail)

Join Design Council and Network Rail in shaping a new passenger hub – workshop opportunities

Help influence the design of the next generation of railway stations. ThinkStation is run by the Design Council in partnership with Network Rail. The initiative builds on recent work to help develop the latter’s Principles of Good Design, supporting them to be Read More…

View of the British Sign Awards 2019 winners receiving their trophies

British Sign Awards 2019 – SDS member companies win trophies in four categories

On 14th November, British sign industry colleagues including many SDS members gathered at the Athena Centre in Leicester to celebrate the best UK-based sign makers of 2019. Now in their seventh year, the British Sign Awards have become a beacon for the Read More…

Image showing dn&co.'s posters for charity promotional initiative

Hey Neighbour! posters for sale. Design studio dn&co’s neighbourly charity initiative helps homeless people in London Bridge

Looking for a stylish statement piece for yourself and/or the design lovers in your life? We can suggest the ideal gift and what’s more, you’ll be contributing to a charitable cause too! Look no further than SDS members dn&co‘s Hey Neighbour! range Read More…

Example of external wayfinding/branding signage for the Spurs stadium

It’s a hat trick for Populous at World Interiors News Awards 2019!

Populous‘s work on the new Tottenham Hotspur Stadium picked up three trophies at the recently held World Interiors News Awards 2019: Gold Award for the general concourse design in the Leisure and Entertainment Interiors category; Gold Award for branding and wayfinding; Bronze Read More…

Promotional image for the 9 July 2019 Festival of Place (London)

Festival of Place 2019 – a member’s perspective

Back in July, Festival of Place gifted the Society two tickets to their inaugural conference. The aim was to bring people that work in the built environment together to explore how to create places that thrive. The tickets were offered to two Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…