
Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
To join choose a membership plan that suits you and sign up!

The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.

We all know a great place when we find one — but what makes it great, and how do we create more of them? Walkability isn’t just about infrastructure, it’s about appeal. People walk when streets feel human-scaled, inviting, and alive with arts, culture, and community. This webinar, jointly hosted by the Urban Land Institute and America Walks, features Ethan Kent of PlacemakingX and placemaking expert Carol Coletta to explore the strategies that transform ordinary streets into dynamic places.

Justine will be In Conversation with Dr Colette Jeffrey, Chair of the Outdoor Adventure Navigation Group, to discuss how they navigated across the Aleutian island chain that links USA and Alaska with Russia. We will also talk about other trips she has filmed and any navigation mistakes, the consequences and the learning for her next sea adventure.

In today’s world of Unicode standards and QWERTY keyboards, the uniform approach to text can create the impression that writing is fixed: that letters are static, that typography is a fully developed discipline, and that the work of type designers will remain fundamentally unchanged in the decades to come. This associative lecture on writing, language and letters invites to question the dominant, rational, constructed narrative. If history, too, is a constructed narrative, then perhaps it need not only be written, but can also be assembled.