Welcome to the Sign Design Society

The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:

As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:

To join choose a membership plan that suits you and sign up!

Our events

Freedom to design

Date: 21 May 2026
Hero image for the Freedom to Design with Wayfinding Planner 21 May SDS seminar with Alex and Vladimir Siniukov

Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.

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News

Third party events

Two black framed head and shoulder photos of young women, beneath LBGTQIA+ flags

AHI’s best practice guidance on LGBTQIA+ heritage interpretation was co-authored by a collective of queer interpreters from across the country. Join us for this online session where we showcase the contents of the new guide, discuss how we attempted to ‘queer’ the interpretation process and highlight some of the case studies from across the UK and Ireland.

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Barbican3

In a talk entitled In Two Minds, the practice’s director Neil Gillespie turns his attention to a curated handful of Reiach and Hall’s projects that carry particular personal meaning for him. The Edinburgh-based architectural practice is among the most highly regarded in Scotland today. 

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Photo (through a purple lens) of a mixed group of people standing around chatting and looking at exhibits at a previous Type Paris event.

Join us on for the opening night (19:00—22:00 CET), to discover the very best of graphic design using typography, as well type and lettering projects of the year.

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Utopian Hours 10 Years Edition (Part 1) 2026

Start date: 28 May 2026
End date: 29 May 2026
Promotional image for Utopian Hours 2026, due to take place in Rotterdam in late May of this year. Photo showing people sitting and standing around outside a modern building near water (a canal?) on a summer's day.

The international festival of city making that brings to Rotterdam the ideas, projects and places that are improving life in cities around the world.

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SXSW London

Start date: 1 June 2026
End date: 6 June 2026
Promotional image showing SXSW London (Where Culture, Creativity and Technology Meet) painted in pink on a black wall in an urban setting next to a road

Where culture, creativity and technology meet. Grounded in practical optimism, we provide an inclusive platform to navigate growing global uncertainty. By convening the sharpest minds across politics, science, and the arts, through provocative debate and positive storytelling, we reframe the world’s most pressing challenges into the breakthrough opportunities of tomorrow.

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