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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Porthcawl Medical Centre, Wales
1 Bartholomew, London
Metquarter, Liverpool
Venice Airport, Italy
V&A Museum, Dundee
The British Library, London

Latest news items

Shot of ABG Design owners Howard Miles and Chris Hubert standing behind framed pictures in a building corridor

ABG Design features in the Parliamentary Review on creative industries

Photo featuring ABG Design co-founders Howard Miles (left) and Chris Hubert (right). Congratulations to SDS member ABG Design who feature in the most recent edition of The Parliamentary Review, with its focus on creative industries. The Truro-based studio, founded in 1999 by Read More…

Changing Places Toilet Logo showing carer at an adult change area in a toilet with a person in a wheelchair

Changing Places win March 2020 Budget backing victory

Some great news for inclusion that you may have missed in recent weeks. To celebrate that in his March 12 2020 Budget, Chancellor Rishi Sunak pledged to accelerate the provision of Changing Places toilet facilities in new and existing buildings. As well Read More…

ISA-UK Sign & Print Awards 2020 Logo

New ISA-UK Sign & Print Awards 2020 announced

By the industry, for the industry, the inaugural ISA-UK Sign & Print Awards 2020 is the only competition for the sign, print and visual communication sector endorsed by its leading trade association, ISA-UK. Formerly known as the British Sign & Graphics Association Read More…

A night-time illuminated view of the signage for Treetop Advnture Golf

Case study library: Applelec showcases illuminated signage project for Treetop Adventure Golf, Manchester Printworks

Role: Brand identity design – new, illuminated logo signage for exterior of Printworks. The Brief: isGroup worked closely with SloanLED Systems and Applelec to create new, high-level signage for the rainforest-themed, crazy golf establishment, Treetop Adventure Golf. Stretching an impressive 6350 x 2552mm in Read More…

Image of a thermometer (with COVID-19 written on it) juxtaposed against a hospital 'isolation' ward' sign and hospital background

Why good wayfinding words matter: UK hospital apologises for poor signage to Coronavirus isolation unit

A recent incident reported in The Guardian has highlighted why robust signage is so important in a hospital setting and what happens when it falls short of best practice. A woman who experienced flu-like symptoms after a trip to Singapore and Hong Read More…

Image showing headshots of Colette Jefrrey and Andrew Barker

Announcement: changes to the SDS management

Dear Members After a good three years as Chair of the SDS, I have decided it is time to step down. I am very pleased to announce that Colette Jeffrey and Andrew Barker will be taking the SDS forward as Co-Chairs. Colette and Andrew have been Read More…

Man talking at ThinkStation workshop

Recent ThinkStation initiative findings to feed into the brief for an upcoming international station design competition

Some SDS members may have been fortunate to be amongst the 350 people who had the opportunity to attend one of the series of pioneering ThinkStation workshops held in recent months across the UK. Run by the Design Council in partnership with Read More…

A sunflower image containing a heart outline within which is a black cross

BSI draft symbol for non-visible disabilities – call for feedback

Most people recognize the currently used international symbol of access.It is endorsed by the United Nations, adopted by the Department for Transport in the UK for the blue badge indication for disabled parking and is also used for accessible routes and toilets. However, Read More…

Cover of Chapter 6 of the Department of Transport's Traffic Signs Manual Chapter 6 (White text on a green background)

NEW Chapter 6 of Traffic Signs Manual now available

Through the Traffic Signs Manual, the Department for Transport provides guidance to traffic authorities and sign designers on good practice in respect of the design and use of traffic signs to provide appropriate and adequate information for road users. The newly revised Read More…

External shot of iconic London Underground signage (featuring purple Elizabeth Line)

Why TfL chose the colour purple for the Elizabeth Line Yesterday, 15 December 2019, marked the dawn of a new era in London/Home Counties train travel.  Transport for London (TFL) started the rolling out process for the new Elizabeth Line (formerly known as Crossrail), taking over from Great Western Railway (GWR) Read More…