Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
It is the world’s largest gathering of transport ministers and the premier global transport policy event. The 2026 theme, “Funding Resilient Transport”, is the second in the 2025-2027 ITF Summit trilogy on transport resilience.
As long-standing collaborators and sponsors of the Academy of Urbanism’s Young Urbanist network, Foster + Partners and Space Syntax come together for a Young Urbanists led conversation between David Nelson and Tim Stonor exploring a fundamental question: where do good ideas come from? Reflecting on past collaborations and shared ways of working, the discussion examines the processes that shape both collective practice and individual thinking. Drawing on recent work, including the Queen Elizabeth Memorial in London, the discussion will consider how the dual processes of historic reflection and future foresighting can combine to inform new approaches to design, analysis, and placemaking.
Wayfinding projects involve a lot of decisions made on instinct. Verifind is Modulex’s innovative solution for changing that, bringing clarity, confidence, and data to signage projects of any size, and transforming the way teams design, specify, and deliver. Join Christine Jamieson, Maria Lucero Saad and Ethan Laronde to see how Verifind can improve small and large projects with data-driven insights and design validation. It will change how you approach wayfinding briefs.
Teenage girls are an often overlooked group, leaving them without places where they feel welcome or valued. Join the RIAS and the Landscape Institute for an evening of expert debate and conversation to learn how urban and landscape design might better support teenage girls and create more inclusive public spaces for all.
Join us to celebrate all things letterpress at the annual St Bride Foundation Wayzgoose. Explore numerous stalls selling letterpress supplies, type and ornaments, paper, printed items, second-hand books and type specimens and lots more inky goodness. And there will of course be cake!