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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

Photo showing wayfinding perforated steel panels, with patterns and stories derived from Paddington’s heritage, culture, people and nature create a narrative trail linking the gateways to the canal.

Steer and Jedco win Paddington Connections competition with a poetic twist!

SDS members Steer and Jedco Product Design have been appointed to design a graphically led wayfinding programme across Paddington. The team are working with Poet in the City, who have been commissioned to curate unique and personal local narratives to guide people Read More…

Black & White head shot of Mark Lightfoot

Mark Lightfoot appointed Managing Director of Modulex UK

Congratulations to SDS member Mark Lightfoot on his recent appointment as Managing Director of Modulex UK. Taking up his post from 7 October 2019, Mark, a Modulex partner since 2003, will be primarily focusing on strengthening the company’s UK sales and business Read More…

British Sign Awards 2019 event flyer

British Sign Awards 2019 gala event on 14 November – book your tickets now!

Now in their seventh year, the British Sign Awards, organised by the International Sign Association (UK) (powered by the BSGA), will be recognising and rewarding the best of the British sign industry at their 14 November gala event. 15 awards will be Read More…

Communication Design wording in black on a white background

Member Hong Kong Design Institute establishes Department of Communication Design

It’s all change at SDS member The Hong Kong Design Institute.  As of 1 September 2019, the Department of Communications Design & Digital Media  officially split into two departments – the Department of Communication Design, headed up by former SDS Secretary and Read More…

Case study: Butterfield Group creates signage for ‘B Works Powered by Yorkshire Bank’ flagship branch in Manchester

Project Name: B Works Powered by Yorkshire Bank Clients: Yorkshire Bank Sector: Other (Financial) Location: Manchester – Flagship (UK) Role: Branding, sign design concept and build in conjunction with designers I-AM and the CYBG team direct. Service delivered included full sign manufacture Read More…

British Sign Awards 2019 logo

The 2019 British Sign Awards – deadline for submitting entries extended to Friday 27 September

Once again we’re pleased to announce that the SDS will be judging entries in the wayfinding category of the 2019 British Sign Awards. This annual showcase celebrates the best of the best, from those working in the business of signs. Last year saw Read More…

Image of June Fraser (graphic designer)

Remembering June Fraser, pioneering graphic designer, former SDS Chair and co-author of the Sign Design Guide

  Many of you will be aware of recent tributes to June Fraser, following her death at the age of 88 earlier this summer.  The Guardian’s obituary (02/08/2019), written by her daughter Zoe Cull, summed June up as: “Energetic, ambitious, practical and Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…

Map of Birmingham city centre showing accessibility of local railway stations

New interactive map provides accessibility information for Britain’s railway stations

As part of their Inclusive Transport Strategy, the British rail industry has launched a new ‘Active Map‘ which will help passengers, including those with disabilities,  find out about station accessibility. The interactive map is compatible with accessible features on iPhone, Android and Read More…

View of E-Prix racing with trackside branding banners

CSM Live partners with Formula E to deliver a sustainable, non-PVC signage solution

Formula E has partnered with global branding supplier CSM Live to reduce plastic production and waste, rolling out revolutionary sustainable trackside signage made of  non-PVC material. The new branding product was debuted on 13 April 2019 at the GEOX Rome E-Prix event. The Read More…