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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

View of wayfinding totem against a view of artefacts in the V&A Museum

Case study: Reade Signs manufactures and installs signage for the V&A’s new wayfinding system

Client: V&A Museum Sector: Museums Location: London (UK) Role: The V&A is the world’s leading museum of art and design, with a permanent collection of over 2.3 million objects. Reade Signs won a competitive tender to supply the signage for the entire wayfinding scheme throughout Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership.

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…

Endpoint scoop a second award for their Harrods’ navigation solution

Congratulations to Endpoint who took home a merit award at the recent 2019 SEGD Global Design Awards for their wayfinding strategy for Harrods. A winner in the Strategy, Research, and Planning category, the Harrods wayfinding project was one of only 31 projects Read More…

SDS Logo

SDS AGM (2019) and nominations to the Steering Group

Please be advised that the 2019 AGM will take place immediately before the SDS summer social and talks, details below: Date: Thursday 11 July 2019 Time: 4.30pm Location: The Gallery, Alan Baxter Ltd, 75 Cowcross St, Farringdon, London EC1M 6EL All members Read More…

British Sign Awards 2019 logo

The 2019 British Sign Awards – submit your wayfinding category entries now

Once again we’re pleased to announce that the SDS will be judging entries in the wayfinding category of the 2019 British Sign Awards. This annual showcase celebrates the best of the best, from those working in the business of signs. Last year saw Read More…

Changing Places Toilet Logo showing carer at an adult change area in a toilet with a person in a wheelchair

Last chance to comment – public review of government proposals for Changing Places toilets for the severely disabled closes on 21 July.

New, or majorly refurbished, large buildings used by the public must have Changing Places toilets for severely disabled people, under government proposals announced today (12 May 2019). The government has launched a 10-week consultation which proposes the required size and shape of Read More…

Example of signage designed by Pascall+Watson at Venice Marco Polo International Airport

Case study: Pascall+Watson’s wayfinding for Venice Marco Polo International Airport

Project Name: Venice Marco Polo International Airport, Wayfinding Strategy Client: SAVE S.p.A. Sector: Transport (Aviation) Location: Venice (Italy) The role: Wayfinding design – strategic advice and guidance, brand design, sign planning, product design and digital content design – from initial conceptual discussion through to implementation and delivery Read More…

Map of Birmingham city centre showing accessibility of local railway stations

New interactive map provides accessibility information for Britain’s railway stations

As part of their Inclusive Transport Strategy, the British rail industry has launched a new ‘Active Map‘ which will help passengers, including those with disabilities,  find out about station accessibility. The interactive map is compatible with accessible features on iPhone, Android and Read More…

View of E-Prix racing with trackside branding banners

CSM Live partners with Formula E to deliver a sustainable, non-PVC signage solution

Formula E has partnered with global branding supplier CSM Live to reduce plastic production and waste, rolling out revolutionary sustainable trackside signage made of  non-PVC material. The new branding product was debuted on 13 April 2019 at the GEOX Rome E-Prix event. The Read More…

Darren Clarke and Hollie May Collins (CCD Design & Ergonomics) holding 2019 Transform Award for wayfinding or signage

Gold for SDS member CCD Design at the 2019 Transform Awards

At the Transform Awards gala dinner and awards ceremony, held in London on 28 March, SDS member CCD Design & Ergonomics were awarded top honours in the Wayfinding or Signage category, for their Royal Museums Greenwich National Maritime Museum project. Congratulations to Read More…