Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday, 26 February 2026 (1pm GMT / 2pm CET) We all know typography is essential in visual communication. But what makes successful typographic design go further than just relay a message, and ground the content in a voice, plant its feet in a specific place? City identities are too often outward-facing only, meaning they are […]
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
This webinar will launch a new Framework for a nature-positive built environment. Building on existing guidance and aligning to the global goal to halt and reverse nature loss by 2030 ( using a 2020 baseline), and to achieve full recovery by 2050, this Framework sets out the steps and actions for built environment stakeholders to implement across assets,infrastructure, and within organisations.
Join LMNl Studio’s Jamie Shaw, Partner, Narrative; and Paulina McFarland, Head of Brand Studio. Omnispatial thinking is the practice of pairing architects and designers with technologists and storytellers to build spaces that treat technology as a material layer. By using tools like VR in the design process, we can prototype feeling, exploring light, materiality, spatial […]
This year’s conference theme, Reimagining Urban Futures, will focus on balancing both aspirational and attainable visions for cities amid a convergence of challenges in recent years, including housing affordability, climate change, and shifts in federal and local funding. We aim to create space for ambitious, even “pie-in-the-sky” thinking – visions of urban futures with sustainability, equity, joy, and resilience as core principles. At the same time, we’ll explore the tactical, grounded steps required to translate these visions into reality, such as how cities and municipalities can create the futures they boldly envision for their residents.
Visitors to SDUK 2026 will be able to experience a variety of imformative and hands-on show features. From the Hexis Wrap Battle to the Sign Makers’ Workshop, learn from those in the know and enhance your sign making skills.
The Sign Industry Awards, presented by Sign Update and Sign & Digital UK, celebrate excellence in the visual communications sector by honouring past achievements, present innovations, and future advancements. These awards recognise outstanding suppliers, sign makers, and individual traders in sign making, digital printing, and visual communications. With over 35 years of industry service, SDUK and Sign Update ensure that everyone in the industry has a voice, highlighting and rewarding the best in the field.