
Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
To join choose a membership plan that suits you and sign up!

The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.

“Twelve years ago, traveling between the Netherlands, Belgium, and Norway, I started drawing a typeface that I have finally finished – in New York City. Cassis took inspiration from the visual environments I found on both sides of the Atlantic; this is its story, and a reflection on how relocating from the orderly visual environment of my native Switzerland to the joyful cacophony of New York City has changed my way of looking at, and thinking about, letterforms.” Nina Stössinger

In today’s world of Unicode standards and QWERTY keyboards, the uniform approach to text can create the impression that writing is fixed: that letters are static, that typography is a fully developed discipline, and that the work of type designers will remain fundamentally unchanged in the decades to come. This associative lecture on writing, language and letters invites to question the dominant, rational, constructed narrative. If history, too, is a constructed narrative, then perhaps it need not only be written, but can also be assembled.