Welcome to the Sign Design Society

The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:

As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:

To join choose a membership plan that suits you and sign up!

Our events

Freedom to design

Date: 21 May 2026
Hero image for the Freedom to Design with Wayfinding Planner 21 May SDS seminar with Alex and Vladimir Siniukov

Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.

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News

Third party events

Excerpt of a map showing Gloucester, Cheltenham and Monmouth.

Join us for an insightful webinar with Robert Singleton, Greg Haigh and Marco Picardi from the Department for Transport (DfT), as we explore how transport and spatial planners, built environment professionals and geographers can use the DfT Connectivity Tool to unlock sustainable development opportunities and analyse the spatial connectivity of an area. The DfT Connectivity Tool helps planners understand how well a place connects people to jobs, services and everyday destinations. It uses national transport and land-use data to show how accessible a location is by walking, cycling, public transport and car helping identify truly sustainable places.

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Reimagined places promotional image for Conscious Design Observatory talk on 20 May '26

In this session of The Centre for Conscious Design Observatory, we explore Conscious Design Principle 09: Reimagined — “Project goals are periodically reconsidered, affirmed, or reimagined.” Three speakers will share case studies from their practice, showing how land, buildings, and materials can be reinterpreted to reveal new uses, meanings, and futures. The session will include time for discussion and Q&A.

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Two black framed head and shoulder photos of young women, beneath LBGTQIA+ flags

AHI’s best practice guidance on LGBTQIA+ heritage interpretation was co-authored by a collective of queer interpreters from across the country. Join us for this online session where we showcase the contents of the new guide, discuss how we attempted to ‘queer’ the interpretation process and highlight some of the case studies from across the UK and Ireland.

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Barbican3

In a talk entitled In Two Minds, the practice’s director Neil Gillespie turns his attention to a curated handful of Reiach and Hall’s projects that carry particular personal meaning for him. The Edinburgh-based architectural practice is among the most highly regarded in Scotland today. 

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Photo (through a purple lens) of a mixed group of people standing around chatting and looking at exhibits at a previous Type Paris event.

Join us on for the opening night (19:00—22:00 CET), to discover the very best of graphic design using typography, as well type and lettering projects of the year.

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