Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 18 June 2026 (1pm BST) What really makes text easy to read, and why does it sometimes fail us?Legibility may seem straightforward, but research shows it’s shaped by a surprisingly complex mix of design decisions, human perception, and real-world conditions. In this seminar, Robert Jarzec brings together cutting-edge legibility research and the lived experience […]
What’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Examining Inclusivity, Diversity and Universality in Visual Languages. Symbol ’26: The Case for International Picture Language will seek to explore these echoes of Neurath’s system in contemporary society.
The international festival of city making that brings to Rotterdam the ideas, projects and places that are improving life in cities around the world.
Interrogating the role of information design in government interactions, together with designers, government representatives, and other professionals who work within this field.‘Let’s discuss what civic administration looks like—and what it enables.’
In this free webinar, we’ll explore the evolution of the 15-Minute City concept, its practical implementation, and the latest research around accessibility, proximity, and urban mobility.
Where culture, creativity and technology meet. Grounded in practical optimism, we provide an inclusive platform to navigate growing global uncertainty. By convening the sharpest minds across politics, science, and the arts, through provocative debate and positive storytelling, we reframe the world’s most pressing challenges into the breakthrough opportunities of tomorrow.