Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Wayfinding projects are not constrained by creativity, they are constrained by coordination. This talk with Alex Siniukov and Vladimir Siniukov explores how smarter ways of working can unlock greater freedom of design. The talk includes a live walkthrough of a typical workflow, from building a path network to generating and refining sign messages, showing how system-driven thinking enables a more agile and design-led process.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
This year’s theme explores two interconnected ideas. The Right to the City represents a demand for justice: that all residents should have the power to shape, access, and actively participate in urban life and city-making processes. The notion of the Good City asks what makes an urban environment successful, who benefits from it, and how these outcomes are defined in practice. Together, these ideas are central to contemporary planning. As cities face escalating climate challenges, rapid technological change, and shifting social dynamics, their relevance has never been more urgent. The work presented at the BSP Expo 2026 launch draws from student posters and digital projects developed in response to this theme. Students bring creative and critical perspectives, exploring what constitutes a Good City and how rights to urban spaces and processes can be secured. These works have been reviewed by a panel of BSP staff and planning practitioners.
Wayfinding projects involve a lot of decisions made on instinct. Verifind is Modulex’s innovative solution for changing that, bringing clarity, confidence, and data to signage projects of any size, and transforming the way teams design, specify, and deliver. Join Christine Jamieson, Maria Lucero Saad and Ethan Laronde to see how Verifind can improve small and large projects with data-driven insights and design validation. It will change how you approach wayfinding briefs.
Teenage girls are an often overlooked group, leaving them without places where they feel welcome or valued. Join the RIAS and the Landscape Institute for an evening of expert debate and conversation to learn how urban and landscape design might better support teenage girls and create more inclusive public spaces for all.
Join us to celebrate all things letterpress at the annual St Bride Foundation Wayzgoose. Explore numerous stalls selling letterpress supplies, type and ornaments, paper, printed items, second-hand books and type specimens and lots more inky goodness. And there will of course be cake!
A packed programme of live demos, CPD-accredited seminars, cutting-edge product launches, feature areas and networking events across every corner of the built environment. From sustainability and digital construction to materials, roofing, HVAC, offsite and more, this overview of the innovations, insights and opportunities waiting for you at the UK’s biggest construction event.