Welcome to the Sign Design Society

The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:

As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:

To join choose a membership plan that suits you and sign up!

Our events

A group of people sit around a table completing a sensory‑mapping activity. Each person has a worksheet divided into grids labelled “Sound #1” to “Sound #5,” with small sketches and handwritten words inside the boxes describing different sounds such as “Humans,” “Birds,” “Baby crying,” “Blast,” and “Machines.” Coloured pens, markers, and an orange water bottle are scattered on the table.

Sensory mapping is an emerging practice that helps people, especially neurodivergent individuals and those with sensory sensitivities, anticipate the sensory qualities of buildings and public spaces. Buro Happold’s research, aligned with PAS 6463 principles of clarity, choice and calm, explored how sensory maps can better reflect lived experience through co-creation, workshops, literature review and a global survey. The study highlights how sensory information is communicated, the challenges of representing sensory experiences, and the potential for sensory maps to support more inclusive wayfinding and confident navigation of the built environment.

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News

Third party events

Examples of typography / letterpress from the Emery Walker Trust representing the work he did for Kelmscott Press and Doves Press

This exhibition will chart Walker’s importance in the world of typography and printing in the late 19th and early 20th centuries, from his first private press involvement with the founding and operation of William Morris’s Kelmscott Press (1891–1898), his partnership with Thomas James Cobden-Sanderson at the Doves Press (1900–1917), through to his final printing collaboration with Wilfred Merton and Bruce Rogers.

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Herb Lubalin Lecture Series: Flat File

Start date: 10 September 2026
End date: 28 May 2027

To mark the Center’s 40th anniversary, we are launching Open Flat File, a lecture series inspired by the ethos of the Flat File website, The ten designers and artists listed below were invited into our archive of nearly 80,000 objects to select a single work to study closely and respond to. They will then translate their research into both a public lecture and a poster that reinterprets and contextualizes the object they chose.

Lectures are free and open to the public.

RSVP is required and will be made available closer to the event.

Spring 2027

Spring 2027

Spring 2027

Spring 2027

Presented by

With support from

and

Open Flat file

marks the tenth year of the publication and the Center’s 40th anniversary with a ten-part lecture series. Ten designers, artists, and researchers are invited to each select a single object from the collection and will respond to it through a free public talk at The Cooper Union.

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Festival de La Peinture en Lettres

Start date: 18 September 2026
End date: 19 December 2026
Poster for the La Peinture en Lettres festival. Large three-dimensional block lettering in purple with orange and cream shadowing spells out “LA PEINTURE EN LETTRES” across multiple lines. Smaller purple text reads “Festival de” above the title and “Du 18 septembre au 19 décembre 2026” below it. The background is light grey. A circular Éditions L'échappée logo appears in the lower-right corner. The design is inspired by traditional sign-painting and hand-lettering styles.

La Peinture en Lettres is a festival celebrating the art, history and contemporary revival of sign painting, organised alongside the publication of Morgane Côme’s book Letter Painting: History & Revival. Through walks, talks, panel discussions, screenings and encounters with practitioners, the programme explores a rich and often overlooked craft, highlighting the skills, culture and enduring relevance of hand-painted lettering today.

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Exhibition: Full Disclosure, The Edge of Information Design

Start date: 27 September 2026
End date: 13 June 2027
Large black-and-white infographic composed of dense diagrams, charts, icons and data visualisations exploring themes such as financialisation, globalised capitalism, automation and technological systems. White text and graphics are arranged across a black background, connecting concepts through flowcharts, timelines, maps and schematic illustrations. The information-rich design resembles a research poster, presenting complex economic and technological relationships through experimental visual communication.

MoMA’s first devoted entirely to information design, Full Disclosure features 30 works of digital and analogue information design, including six newly acquired works. This exhibition will explore the many ways in which humans visualise information and how designers, operating in an increasingly complex digital world, can facilitate and shape our understanding.

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Exhibition: Make It Make Sense

Start date: 16 October 2026
End date: 29 November 2026
Promotional banner for the exhibition Make It Make Sense: German Design Graduates 2026. Black typography and looping graphic lines appear on a mustard-yellow background. Large white text reads “MAKE IT MAKE SENSE”, with the exhibition dates shown as 16 October to 29 November 2026. The Pinakothek der Moderne logo appears in the upper-left corner.

Around 70 projects from 28 German universities were selected for the exhibition at Die Neue Sammlung – The Design Museum. The exhibition brings together work from product and industrial design, communication and digital design, as well as textile and fashion design. In all their diversity, the projects address some of the defining questions of our time. They also reveal the methods a new generation of designers is using to search for answers. How can waste and leftover materials be transformed into new resources? How can digital technologies be used in meaningful ways? How can design communicate knowledge, enable greater participation in society or imagine new ways of living together?

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