Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Whether you like it or not, as a designer you’re in the business of influencing people’s behaviour. While there may be questionable aspects of this – in terms of driving people towards certain content online or certain products in store – there’s also a more benevolent and beneficial side. This can range from encouraging people to adopt healthier behaviours (such as walking) to stopping them harming themselves (such as by providing warnings to not go into areas that are unsafe). Rather than just saying ‘do this’ or ‘don’t walk here’, there are other ways of influencing people’s behaviour that may be more effective. As designers, we can help ourselves by understanding the science of behaviour change, so that we can be more effective in nudging people towards behaviours that are better, healthier, and more sustainable. It’s certainly worth having these ideas in your toolbox so that you can improve the likelihood that your designs are most effective at helping people to do the right thing. So, what are these ways of influencing people’s behaviour? In this talk Andrew Barker introduces three of the most widely used models of behaviour change, ones that have a rigorous body of evidence to support their effectiveness. And he suggests ways to integrate them into the sorts of projects typically worked on as part of placemaking and wayfinding design projects.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Our first event of 2026 features TypeTogether co-founder Veronika Burian, the subject of a Reputations interview in Eye 109, with Richard Ardagh talking about the new book ‘Type Archived’ (about the Type Archive, the subject of ‘Archiving the Archive’ in Eye 106).
Join this interactive online event to experience the methods and teaching process of the Landscape Architecture MLA and MA master’s degrees at the Bartlett School of Architecture. You will collaboratively draw a connective terrain that negotiates differences in scale, geography, and experience. The taster session focuses on mapping as a speculative and relational process. This is a great opportunity to experience the methods and teaching process of Landscape Architecture at the Bartlett.
What does a city that actively promotes women’s health look, feel and move like? Join us for a co-making event to imagine the future of women’s health and the spaces needed for this. Led by the Designing Equity Unit (DEU), this ‘first conversations’ event will introduce Kristina Clackson Bonnington’s residency at the Bartlett School of Architecture and is an opportunity to meet colleagues from across UCL and register to be kept informed of project developments.
Blending academic insight with lived experience, A Place in the City captures the power of grassroots movements to imagine alternative urban futures. Through personal stories of struggle and resilience, the film invites audiences to reflect on how urban life can be collectively redefined from below, foregrounding the everyday acts of organising, designing, and care that sustain social transformation.
‘Give Way to Design’ is a documentary that traces the history of road signage in the United Kingdom, from Roman milestones to the present day. It explores how functional signs evolved into a defining element of the British visual landscape, becoming part of the nation’s cultural heritage. The film highlights the enduring legacy of designers Jock Kinneir and Margaret Calvert, whose work reshaped modern signage.