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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

Front cover of Jan Tschichold and the New Typography (with title in black type across a grey/red abstract background

Reader’s Corner book of the month launches with ‘Jan Tschichold and the New Typography’

Announcing a new feature on the SDS website: Reader’s Corner. The Readers Corner will be a virtual depository for browsing books relevant to wayfinding, information design, placemaking, branding, cartography and typography. Whether you are an academic, student, design professional or an SDS Read More…

Image showing dn&co.'s posters for charity promotional initiative

Hey Neighbour! posters for sale. Design studio dn&co’s neighbourly charity initiative helps homeless people in London Bridge

Looking for a stylish statement piece for yourself and/or the design lovers in your life? We can suggest the ideal gift and what’s more, you’ll be contributing to a charitable cause too! Look no further than SDS members dn&co‘s Hey Neighbour! range Read More…

Promotional image for the 9 July 2019 Festival of Place (London)

Festival of Place 2019 – a member’s perspective

Back in July, Festival of Place gifted the Society two tickets to their inaugural conference. The aim was to bring people that work in the built environment together to explore how to create places that thrive. The tickets were offered to two Read More…

Photo showing wayfinding perforated steel panels, with patterns and stories derived from Paddington’s heritage, culture, people and nature create a narrative trail linking the gateways to the canal.

Steer and Jedco win Paddington Connections competition with a poetic twist!

SDS members Steer and Jedco Product Design have been appointed to design a graphically led wayfinding programme across Paddington. The team are working with Poet in the City, who have been commissioned to curate unique and personal local narratives to guide people Read More…

Black & White head shot of Mark Lightfoot

Mark Lightfoot appointed Managing Director of Modulex UK

Congratulations to SDS member Mark Lightfoot on his recent appointment as Managing Director of Modulex UK. Taking up his post from 7 October 2019, Mark, a Modulex partner since 2003, will be primarily focusing on strengthening the company’s UK sales and business Read More…

Communication Design wording in black on a white background

Member Hong Kong Design Institute establishes Department of Communication Design

It’s all change at SDS member The Hong Kong Design Institute.  As of 1 September 2019, the Department of Communications Design & Digital Media  officially split into two departments – the Department of Communication Design, headed up by former SDS Secretary and Read More…

Case study: Butterfield Group creates signage for ‘B Works Powered by Yorkshire Bank’ flagship branch in Manchester

Project Name: B Works Powered by Yorkshire Bank Clients: Yorkshire Bank Sector: Other (Financial) Location: Manchester – Flagship (UK) Role: Branding, sign design concept and build in conjunction with designers I-AM and the CYBG team direct. Service delivered included full sign manufacture Read More…

Image of June Fraser (graphic designer)

Remembering June Fraser, pioneering graphic designer, former SDS Chair and co-author of the Sign Design Guide

  Many of you will be aware of recent tributes to June Fraser, following her death at the age of 88 earlier this summer.  The Guardian’s obituary (02/08/2019), written by her daughter Zoe Cull, summed June up as: “Energetic, ambitious, practical and Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…

Map of Birmingham city centre showing accessibility of local railway stations

New interactive map provides accessibility information for Britain’s railway stations

As part of their Inclusive Transport Strategy, the British rail industry has launched a new ‘Active Map‘ which will help passengers, including those with disabilities,  find out about station accessibility. The interactive map is compatible with accessible features on iPhone, Android and Read More…