Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
Thursday 18 June 2026 (1pm BST) What really makes text easy to read, and why does it sometimes fail us?Legibility may seem straightforward, but research shows it’s shaped by a surprisingly complex mix of design decisions, human perception, and real-world conditions. In this seminar, Robert Jarzec brings together cutting-edge legibility research and the lived experience […]
Discover what’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Some things in design haven’t changed in a hundred years. Some will sound ridiculous in ten. This is a talk by Tudinh Duong about mapping change, in the work, in the studio, and in the discipline. What’s worth charting right now. What still works in a hundred years. The map outlasts the technology that drew and surrounds it. I’ll traverse a few in the talk, through history, craft and culture, and through how a creative studio thinks about mapping and change for clients like the British Library, Bhutan, London Design Festival and ON Running
Join Helena van Vliet for an engaging discussion on reducing stress through salutogenic design—an approach that focuses on creating environments that promote wellness at their core. In her talk, Helena will shed light on how our surroundings influence our physiology and share empowering, science-based strategies to design spaces that foster balance and resilience.
Join us to discover the how UCL urban design graduates have contributed to shaping cities over the last decade. This event is open to all, and especially relevant to Urban Design and City Planning MSc alumni, current students and members of the public who are interested in the evolving landscape of cities and urban practice. Through a series of engaging presentations, speakers will share insights from their work across the urban design and planning field and reflect on the past decade of their career.
s 2026 the year print makes its comeback? At Newspaper Club, we’ve been hearing a similar question every couple of years. Print has never really gone away, but its purpose and value continues to evolve. Print once ruled mass communication, but in a digital-first world it’s being considered in a new light – something that […]
Who knew making type move could be a full time job?! Well following no set plan and utterly winging it has been type designer & animator Mat Voyce’s scrappy path so far. From animating for brands all over the globe to standing on stages across multiple continents, attempting to explain how this ‘thing’ he does works has taken him further than he could have dreamed.