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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

City Walk, Dubai
100 Bishopsgate, London
Urban Centre Masterplan, Doncaster
Forum Gdańsk, Poland
Victoria & Albert Museum, London
The Design Museum, London
Porthcawl Medical Centre, Wales
Metquarter, Liverpool

Latest news items

Zagreb transit map by Robert Canak and Jug Cervovic

Zagreb’s new transit map, co-designed by Robert Čanak and Jug Cerović

A well-crafted transit map enhances the experience of navigating a town or city not only for the local population but also for visitors including tourists. SDS overseas member Robert Čanak is a wayfinding strategist with a background in visual communications. Robert and Read More…

Modulex Group logo (orange typeface on white background)

Modulex Group launches Team Up programme

Early June marked the launch of the Modulex Team Up programme. It’s been created for those with a background in design, architecture, graphics with an entrepreneurial spirit, and/or for small creative agencies looking to expand their scope. The Team Up scheme offers Read More…

View of signage totems for the Tower of London down the side of an outdoor pathway

Case study library: ABG Design signs the way for the Tower of London

Project Name: Historic Royal Palaces, Tower of London Client: Historic Royal Palaces Sector: Visitor attractions Location: London, England The role: Signage, wayfinding and mapping The brief: ABG Design developed the Tower Environs wayfinding and signage master plan in close partnership with Stanton Williams Architects and the Historic Royal Read More…

Examples of Atelier Pacific designed trams for Hong Kong Tramways (as part of their 25th anniversary of having a studio there)

Hong Kong-based Atelier Pacific marks 25th anniversary with ‘Art Tram’ design

Congratulations to Hong Kong-based multidisciplinary, public space design studio and SDS member Atelier Pacific. They are currently celebrating their 25th anniversary working in the region and looking forward to the next 25 years with the opening of a new office in Shanghai. Read More…

New edition of Sign Design Guide needs your input

Some fields of design have clearly defined accessibility guidelines, such as the web content accessibility guidelines. We have the Sign Design Guide. This was published by the Sign Design Society twenty years ago and is still much in demand and widely cited Read More…

Front cover of typography publication: 'Type Directory' by Peter Dawson

Reader’s Corner book of the month: June ’21

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Faded image of seaside with small insert of Dr Colette Jeffrey giving talk on wayfinding

Missed Colette Jeffrey’s RIN talk on wayfinding/waylosing?

If you didn’t join-up for Colette’s talk live on 10 February 2021, you can view it now via the Royal College of Navigation (RIN) YouTube channel. Getting lost in a building has proved fatal for two navigators recently. Most research on ‘waylosing’ Read More…

Department of Transport issues guidance on signage to Covid-19 vaccination centres

With the roll-out of the Covid-19 vaccination programme now taking place the length and breadth of the UK, the Department of Transport has released guidance on temporary signage to guide traffic to vaccination centres. Download the PDF.  

A view of a wintry landscape (riverside) with sun in the sky

Looking back at 2020

By Andrew Barker What a year it has been – do I hear any disagreement with that? When 2020 began I had little idea how the year was actually going to unfold, and how little it would have to do with the Read More…

External view of local station platform

Pascall + Watson among five firms shortlisted for stage two of Network Rail’s station design competition

Following on from the Design Council and Network Rail’s ThinkStation workshops held in late 2019 into early 2020, a three-stage competition was launched in the summer. Architects, designers and engineers were invited to: reshape the travel experience of passengers who use Network Read More…