Welcome to the Sign Design Society
The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
- Wayfinding
- Interpretative graphics
- Brand and experiential/environmental graphics
- Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
- Keep up to date and improve their practice
- Find potential consultants, collaborators & employees
- Promote their work and capabilities
To join choose a membership plan that suits you and sign up!
Our events
H2E studio co‑founder Ingūna Elere joins us for our July ’26 online seminar to demonstrate how clinical and structural constraints can be transformed into environments that are intuitive, emotionally supportive, and deeply human. An approach that is built on a three‑tier framework: Function, value and meaning. Ingūna uses two of H2E’s recently completed wayfinding schemes for the Latvian healthcare sector to illustrate this philosophy in action. She argues that environmental graphics and placemaking are not decorative, but essential therapeutic tools, turning complex buildings into spaces that are functional, meaningful, and emotionally restorative.
Discover what’s positive and exciting in the world right now for wayfinding and placemaking, from bold, people-first design to smart new tech.
Interested in a membership?
News
2nd edition Sign design guide now available to buy!
The new edition of the guide continues to provide practical guidance to experts and non-specialists alike, based on both best practice in inclusive design and the latest research.
Third party events
Delivered by the Bartlett Centre for Advanced Spatial Analysis (CASA), this unique programme explores how digital technologies can be used to interpret and improve interactions with our built and natural environments. Throughout the year, students have worked in and around Queen Elizabeth Olympic Park, using it as a living lab for concept development and the live deployment of sensing systems and digital platforms.
This exhibition will chart Walker’s importance in the world of typography and printing in the late 19th and early 20th centuries, from his first private press involvement with the founding and operation of William Morris’s Kelmscott Press (1891–1898), his partnership with Thomas James Cobden-Sanderson at the Doves Press (1900–1917), through to his final printing collaboration with Wilfred Merton and Bruce Rogers.
Xlab returns to New York City in 2026—bringing its legacy of bold exploration, creative risk-taking, and future-facing design back to the place where it all began.
This year’s event explores a question many designers are quietly asking: how do we continue making things that matter when everything is a lot? As technology accelerates, attention fragments, and the future feels increasingly uncertain, Xlab creates space for experimentation, reflection, and honest conversation about what it means to create meaningful experiences today. Bringing together designers, technologists, artists, strategists, and storytellers, the program blends inspiring talks, participatory workshops, and unique New York experiences that challenge assumptions, spark new ideas, and reconnect us with the human side of creative practice. Part symposium, part laboratory, and part creative recharge, Xlab is an invitation to explore what’s next—together.
Our classes offer a hands-on introduction to letterpress and are an ideal opportunity for anyone who would like to acquire a practical knowledge of this craft at a beginners level.
A chance to explore the St. Bride Foundation collections up close and learn about the fascinating history of print.