Call Us: +44 (0)203 488 0774


The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Fashion Museum Antwerp
Superbloom, Tower of London
One Bishopsgate Plaza, London
University of Wolverhampton, School of Architecture
City Walk, Dubai
100 Bishopsgate, London
Urban Centre Masterplan, Doncaster
Victoria & Albert Museum, London
The Design Museum, London
Metquarter, Liverpool

Latest news items

Internal view of wayfinding running alongside stepsby MDA Studio

Case study: Award-winning wayfinding strategy for Fashion Museum Antwerp delivered by /STUDIOMDA

Clients: Fashion Museum Antwerp Sector:Museums and galleries Location: Antwerp (Belgium) Role: Wayfinding design Brief: After presenting their proposal and undergoing a rigorous selection process, /STUDIOMDA was chosen to create the new wayfinding system for the Fashion Museum Antwerp in Belgium. The studio worked Read More…

An urban view of busy neighbourhood with suggested improvements for making life better / easier

Reader’s corner book of the month: August 2022

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Astra Group van in front of outdoor signage on a roadside

Astra Group celebrate £7m Global contract win

Following on from the April ’22 new group identity rebrand for Greater Manchester-based companies ADXBA and Astra Signs, they are currently celebrating the contract win with Global, valued at over £7m, following a competitive tender. Astra Group will be responsible for the Read More…

PIcture of Dr Colette Jeffrey receiving her Royal Institute of Navigation fellowship

SDS former co-chair Colette Jeffrey becomes a Fellow of the Royal Institute of Navigation

Congratulations to Dr Colette Jeffrey, Director and co-chair of the Sign Design Society, who has been made a Fellow of the Royal Institute of Navigation. Colette’s Fellowship comes in recognition of her ’significant contribution to the design of inclusive human navigation systems, Read More…

Disabled symbol on the side of a train door

£2.5 million package announced to help disabled people travel around the UK more confidently

The new funding will include £1.5 million allocated to support all 13 Mobility Centres across England roll out a ‘Hubs Mobility Service’. These vital services help people stay mobile after they have been advised to stop driving or if they are unable Read More…

Iterations of a London bus sightseeing poster by Abram Games

Abram Games Archive visit

On 10 February, the Sign Design Society made its twice postponed visit to the Abram Games archive. This visit was significant because it’s the first in-person event the society has organised since the start of the pandemic in 2020. Little did we Read More…

Access Association logo

Join the Access Association – become more involved in access and inclusive design

The Access Association (A.A.) are a national network of individuals who are passionate about access and inclusive design. The Association recently held their autumn seminar, titled ‘Inclusive Environments: Designing for Neurodiversity.’ The event included talks on BSI PAS6463 Design for the Mind due Read More…

New edition of Sign Design Guide needs your input

Some fields of design have clearly defined accessibility guidelines, such as the web content accessibility guidelines. We have the Sign Design Guide. This was published by the Sign Design Society twenty years ago and is still much in demand and widely cited Read More…

Picture of AJ Wells staff holding their PS5 themed signage for TFL

Did you see them? TFL’s iconic roundels transformed Oxford Circus Underground station exits to celebrate the launch of Sony’s PS5

A short-term promotional stunt by Sony Interactive Entertainment to celebrate the launch of their PS5 console on 19 November 2020,  saw some TFL Underground stations transformed for just 48 hours. Those of you who had reason to be travelling on TFL Underground Read More…

Interior V&A Museum (London) shot of wayfinding signage

V&A Museum wayfinding system wins SEGD Award for two SDS member companies

Congratulations to SDS member companies dn&co and Reade Signs who, along with allpointswest (and in conjunction with accessibility consultants JBC London), have won the prestigious SEGD 2020 Honor Award for the V&A Museum London‘s 2019 completed, comprehensive wayfinding strategy. The scheme includes Read More…