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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

One Bishopsgate Plaza, London
University of Wolverhampton, School of Architecture
City Walk, Dubai
100 Bishopsgate, London
Urban Centre Masterplan, Doncaster
Victoria & Albert Museum, London
The Design Museum, London
Metquarter, Liverpool

Latest news items

External view of the School of Architecture, signage by xsign

Case study: new wayfinding scheme for University of Wolverhampton School of Architecture by xsign

Clients: ISG and Associated Architects Sector: Schools, colleges and universities Location: Wolverhampton (UK) Role: Wayfinding service, signage design, manufacture, and installation of the signage. The Brief: xsign were specified by ISG and Associated Architects to provide an internal and external signage scheme at Read More…

Front cover of newly published 'The Happy Design Toolkit'

Reader’s corner book of the month: May 2022

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Image showing Applelec website launch promotion

Applelec Sign launches dedicated website

Bradford-based Applelec have been manufacturing products for the signage industry for over two decades. During this time, they’ve striven to be at the forefront of technology, and this has driven their evolution as a company. From their early beginnings as a general Read More…

Managing Directors of ADXBA and Astra Signs shake hands on their firms' merger (April 2022)

ADXBA and Astra Signs merge to create northern signage powerhouse

Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have announced their merger. It  will see them become one of the leading full-service providers of both traditional and digital signage solutions in England. The two Manchester-based companies will ultimately operate under Read More…

Transport signage image (for Maynard and TDC)

Maynard acquires Transport Design Consultancy (TDC)

Congratulations to Maynard Design Group who announced the acquisition of Transport Design Consultancy (TDC) in mid-March ’22. This merger brings together the two original pioneers of transport design consultancy sector. Maynard Design Group now becomes the most experienced, multi-disciplinary design consultancy in Read More…

Iterations of a London bus sightseeing poster by Abram Games

Abram Games Archive visit

On 10 February, the Sign Design Society made its twice postponed visit to the Abram Games archive. This visit was significant because it’s the first in-person event the society has organised since the start of the pandemic in 2020. Little did we Read More…

ExploreStation logo

Design Council and Network Rail’s ThinkStation initiative moves to ExploreStation stage. Have your say!

Between November 2019 and February 2020, Design Council alongside Network Rail ran a national engagement exercise called ‘ThinkStation’. Over the course of the three months, workshops were held at which Design Council spoke to over 300 people (representing a cross-section of the Read More…

Access Association logo

Join the Access Association – become more involved in access and inclusive design

The Access Association (A.A.) are a national network of individuals who are passionate about access and inclusive design. The Association recently held their autumn seminar, titled ‘Inclusive Environments: Designing for Neurodiversity.’ The event included talks on BSI PAS6463 Design for the Mind due Read More…

Zagreb transit map by Robert Canak and Jug Cervovic

Zagreb’s new transit map, co-designed by Robert Čanak and Jug Cerović

A well-crafted transit map enhances the experience of navigating a town or city not only for the local population but also for visitors including tourists. SDS overseas member Robert Čanak is a wayfinding strategist with a background in visual communications. Robert and Read More…

New edition of Sign Design Guide needs your input

Some fields of design have clearly defined accessibility guidelines, such as the web content accessibility guidelines. We have the Sign Design Guide. This was published by the Sign Design Society twenty years ago and is still much in demand and widely cited Read More…