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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Tate Gallery, St Ives
Paddington Portable
Groupama Stadium, Lyon
The British Library, London

Latest news items

British Sign Awards 2019 logo

The 2019 British Sign Awards – deadline for submitting entries extended to Friday 27 September

Once again we’re pleased to announce that the SDS will be judging entries in the wayfinding category of the 2019 British Sign Awards. This annual showcase celebrates the best of the best, from those working in the business of signs. Last year saw Read More…

Case study: Butterfield Group creates signage for ‘B Works Powered by Yorkshire Bank’ flagship branch in Manchester

Project Name: B Works Powered by Yorkshire Bank Clients: Yorkshire Bank Sector: Other (Financial) Location: Manchester – Flagship (UK) Role: Branding, sign design concept and build in conjunction with designers I-AM and the CYBG team direct. Service delivered inclusive of full sign manufacture Read More…

Image of June Fraser (graphic designer)

Remembering June Fraser, pioneering graphic designer, former SDS Chair and co-author of the Sign Design Guide

  Many of you will be aware of recent tributes to June Fraser, following her death at the age of 88 earlier this summer.  The Guardian’s obituary (02/08/2019), written by her daughter Zoe Cull, summed June up as: “Energetic, ambitious, practical and Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…

Map of Birmingham city centre showing accessibility of local railway stations

New interactive map provides accessibility information for Britain’s railway stations

As part of their Inclusive Transport Strategy, the British rail industry has launched a new ‘Active Map‘ which will help passengers, including those with disabilities,  find out about station accessibility. The interactive map is compatible with accessible features on iPhone, Android and Read More…

View of E-Prix racing with trackside branding banners

CSM Live partners with Formula E to deliver a sustainable, non-PVC signage solution

Formula E has partnered with global branding supplier CSM Live to reduce plastic production and waste, rolling out revolutionary sustainable trackside signage made of  non-PVC material. The new branding product was debuted on 13 April 2019 at the GEOX Rome E-Prix event. The Read More…

Darren Clarke and Hollie May Collins (CCD Design & Ergonomics) holding 2019 Transform Award for wayfinding or signage

Gold for SDS member CCD Design at the 2019 Transform Awards

At the Transform Awards gala dinner and awards ceremony, held in London on 28 March, SDS member CCD Design & Ergonomics were awarded top honours in the Wayfinding or Signage category, for their Royal Museums Greenwich National Maritime Museum project. Congratulations to Read More…

View of a Make It Happen wayfinding training session

Signage CPD training day competition (now closed) – winner announced

Update (1 April 2019) – Congratulations to winner Masson Seeley. Member  Make it Happen  provides  training, consultancy, project management and products to the signage industry. Their mission through their training programmes is to expand current knowledge; and encourage new ideas and practices to Read More…

Traffic Signs Manual showing covers of five chapters published so far in 2019

NEW Traffic Signs Manual chapters 1, 3, 4, 5 and 7 now available

The Department for Transport’s Traffic Signs Manual provides guidance to traffic authorities and sign designers on good practice in respect of the design and use of traffic signs, in order to provide appropriate and adequate information for road users. Revised discrete sections of Read More…

Image for Sign Design Society Live with SDS symbol

Access events online through Facebook Live

For those that can’t physically make it to one of our events, wherever possible (and technology permitting) we will stream all future events through Facebook Live. Please note: this offer is only available to SDS members. Not an SDS member? Join today to take Read More…