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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Porthcawl Medical Centre, Wales
1 Bartholomew, London
Metquarter, Liverpool
Venice Airport, Italy
V&A Museum, Dundee
The British Library, London

Latest news items

Walking/cycle path through park between Kingston and Merton (Sustrans initiative)

Design Council and Sustrans form a partnership to help deliver active travel neighbourhoods

[Sustrans supported project: 1.2 km traffice free path between Kingston-upon-Thames and Merton] The Design Council has recently formed a strategic partnership with Sustrans to ensure the design of  our streets and spaces prioritises cycling, walking, and sustainable transport. This is timely in Read More…

RIBA/Network Rail 'Re-imagining Railway Stations' competition

ThinkStation initiative informs the July launched Network Rail/RIBA ‘re-imagining railway stations: connecting communities’ competition

Some of you may have had the opportunity to participate in one or more of the ‘ThinkStation’ series of 11 engagement workshops run by the Design Council in collaboration with Network Rail, across the UK, in autumn/winter 2020/21. These workshops were based Read More…

Google has launched a new feature on Google maps called 'Accessible Places', once turned on, it will show clear accessibility info within a specific location

Wheelchair accessibility info now more prominent in Google Maps

In late May 2020 Google Maps launched a new ‘Accessible Places‘ mode which when toggled on more prominently shows wheelchair accessibility. Whilst the navigation app has offered such information for years it is only now that it can be prioritised. It is Read More…

Example of temporary signage to help people navigate their way to the RUH NHS Trust (Bath)

This way! Applied’s new wayfinding system helps NHS staff navigate unfamiliar territory to reach Bath’s RUH Trust sites

New wayfinding solutions, some potentially more permanent than others, have sprung up – overnight in some cases – across the world over the past few months in response to the emergent COVID-19 pandemic. One such system designed by Applied Wayfinding has been Read More…

Air Design open source pictograms for use during the COVID-19 pandemic (displayed as a gif)

Air designed open source pictograms available free-of-charge to communicate health and safety messaging during the Coronavirus pandemic

The Covid-19 pandemic has generated a need for consistent and clearly communicated signage to help businesses and organisations message new, key health and safety regulations to the general public. With this in mind, Air has designed open-source pictograms are available to download Read More…

An image of two women sitting on benches in a park with a two metre apart social distancing sign between them

Social distancing and new signs of the times

Chris Girling, Head of Wayfinding at member company CCD Design & Ergonomics was recently in conversation with international news agency Reuters about the challenges facing effective social distancing signage as we physically navigate our new peri-Coronavirus pandemic normal. In the space of Read More…

ISA-UK Sign & Print Awards 2020 Logo

STOP PRESS – ISA-UK postpones the 2020 Sign & Print Awards

Update (05.05.2020) due to the impact that the COVID-19 lockdown has had on the economy and manufacturing industries it is with regret that ISA-UK has taken the decision to postpone this year’s Sign & Print Awards until 2021. The awards had been Read More…

Aerial view of people walking along a multi-coloured geometric designed 'boardwalk' in an urban setting

Walk this way to sustainable wayfinding and wellbeing in 2020 whilst maintaining social distancing

The built environment plays an important part in encouraging walking. And yet, as wayfinding practitioners we are well aware that designing accessible, attractive and safe environments doesn’t necessarily make them easily legible, memorable or navigable. These last three factors contribute significantly to Read More…

Shot of ABG Design owners Howard Miles and Chris Hubert standing behind framed pictures in a building corridor

ABG Design features in the Parliamentary Review on creative industries

Photo featuring ABG Design co-founders Howard Miles (left) and Chris Hubert (right). Congratulations to SDS member ABG Design who feature in the most recent edition of The Parliamentary Review, with its focus on creative industries. The Truro-based studio, founded in 1999 by Read More…

Changing Places Toilet Logo showing carer at an adult change area in a toilet with a person in a wheelchair

Changing Places win March 2020 Budget backing victory

Some great news for inclusion that you may have missed in recent weeks. To celebrate that in his March 12 2020 Budget, Chancellor Rishi Sunak pledged to accelerate the provision of Changing Places toilet facilities in new and existing buildings. As well Read More…