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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Porthcawl Medical Centre, Wales
1 Bartholomew, London
Metquarter, Liverpool
Venice Airport, Italy
V&A Museum, Dundee
The British Library, London

Latest news items

Why good wayfinding words matter: UK hospital apologises for poor signage to coronavirus isolation unit

A recent incident reported in The Guardian has highlighted why robust signage is so important in a hospital setting and what happens when it falls short of best practice. A woman who experienced flu-like symptoms after a trip to Singapore and Hong Read More…

Image showing headshots of Colette Jefrrey and Andrew Barker

Announcement: changes to the SDS management

Dear Members After a good three years as Chair of the SDS, I have decided it is time to step down. I am very pleased to announce that Colette Jeffrey and Andrew Barker will be taking the SDS forward as Co-Chairs. Colette and Andrew have been Read More…

Man talking at ThinkStation workshop

Recent ThinkStation initiative findings to feed into the brief for an upcoming international station design competition

Some SDS members may have been fortunate to be amongst the 350 people who had the opportunity to attend one of the series of pioneering ThinkStation workshops held in recent months across the UK. Run by the Design Council in partnership with Read More…

A sunflower image containing a heart outline within which is a black cross

BSI draft symbol for non-visible disabilities – call for feedback

Most people recognize the currently used international symbol of access.It is endorsed by the United Nations, adopted by the Department for Transport in the UK for the blue badge indication for disabled parking and is also used for accessible routes and toilets. However, Read More…

The 'Triple Sign' allows several pieces of artwork to be displayed and transitioned on a set time-lapse creating an amazing visual effect in its transition from one art piece to another.

Case study library: Signbox’s ‘Trivision’ architectural display solution at 1 Finsbury Avenue

Clients: Signbox was commissioned by Allford Hall Monaghan Morris (AHMM) Architects and Sir Robert McAlpine to supply and install an architectural feature sign displaying several unique pieces of artwork created by Morag Myerscough. Sector: Offices and estates Location: London (UK) Role: Signbox devised a Read More…

Cover of Chapter 6 of the Department of Transport's Traffic Signs Manual Chapter 6 (White text on a green background)

NEW Chapter 6 of Traffic Signs Manual now available

Through the Traffic Signs Manual, the Department for Transport provides guidance to traffic authorities and sign designers on good practice in respect of the design and use of traffic signs to provide appropriate and adequate information for road users. The newly revised Read More…

External shot of iconic London Underground signage (featuring purple Elizabeth Line)

Why TfL chose the colour purple for the Elizabeth Line Yesterday, 15 December 2019, marked the dawn of a new era in London/Home Counties train travel.  Transport for London (TFL) started the rolling out process for the new Elizabeth Line (formerly known as Crossrail), taking over from Great Western Railway (GWR) Read More…

View of the British Sign Awards 2019 winners receiving their trophies

British Sign Awards 2019 – SDS member companies win trophies in four categories

On 14th November, British sign industry colleagues including many SDS members gathered at the Athena Centre in Leicester to celebrate the best UK-based sign makers of 2019. Now in their seventh year, the British Sign Awards have become a beacon for the Read More…

Image showing dn&co.'s posters for charity promotional initiative

Hey Neighbour! posters for sale. Design studio dn&co’s neighbourly charity initiative helps homeless people in London Bridge

Looking for a stylish statement piece for yourself and/or the design lovers in your life? We can suggest the ideal gift and what’s more, you’ll be contributing to a charitable cause too! Look no further than SDS members dn&co‘s Hey Neighbour! range Read More…

Example of external wayfinding/branding signage for the Spurs stadium

It’s a hat trick for Populous at World Interiors News Awards 2019!

Populous‘s work on the new Tottenham Hotspur Stadium picked up three trophies at the recently held World Interiors News Awards 2019: Gold Award for the general concourse design in the Leisure and Entertainment Interiors category; Gold Award for branding and wayfinding; Bronze Read More…