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The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Porthcawl Medical Centre, Wales
1 Bartholomew, London
Metquarter, Liverpool
Venice Airport, Italy
V&A Museum, Dundee
The British Library, London

Latest news items

Cover of Airline Maps publication (2019) showing multi-coloured vapour trails against a blue wash map showing Africa, Europe and North/South America

Reader’s Corner book of the month for December – ‘Airline Maps: A Century of Art and Design’

Airline Maps: A Century of Art and Design is the ideal stocking filler for those with an interest in aviation history, geography, graphic design, maps and/or marketing. From the first faltering flights to the vast networks of today, air travel has transformed Read More…

ThinkStation logo (partnership between the Design Council and Network Rail)

Join Design Council and Network Rail in shaping a new passenger hub – workshop opportunities

Help influence the design of the next generation of railway stations. ThinkStation is run by the Design Council in partnership with Network Rail. The initiative builds on recent work to help develop the latter’s Principles of Good Design, supporting them to be Read More…

View of the British Sign Awards 2019 winners receiving their trophies

British Sign Awards 2019 – SDS member companies win trophies in four categories

On 14th November, British sign industry colleagues including many SDS members gathered at the Athena Centre in Leicester to celebrate the best UK-based sign makers of 2019. Now in their seventh year, the British Sign Awards have become a beacon for the Read More…

Image showing dn&co.'s posters for charity promotional initiative

Hey Neighbour! posters for sale. Design studio dn&co’s neighbourly charity initiative helps homeless people in London Bridge

Looking for a stylish statement piece for yourself and/or the design lovers in your life? We can suggest the ideal gift and what’s more, you’ll be contributing to a charitable cause too! Look no further than SDS members dn&co‘s Hey Neighbour! range Read More…

Example of external wayfinding/branding signage for the Spurs stadium

It’s a hat trick for Populous at World Interiors News Awards 2019!

Populous‘s work on the new Tottenham Hotspur Stadium picked up three trophies at the recently held World Interiors News Awards 2019: Gold Award for the general concourse design in the Leisure and Entertainment Interiors category; Gold Award for branding and wayfinding; Bronze Read More…

Promotional image for the 9 July 2019 Festival of Place (London)

Festival of Place 2019 – a member’s perspective

Back in July, Festival of Place gifted the Society two tickets to their inaugural conference. The aim was to bring people that work in the built environment together to explore how to create places that thrive. The tickets were offered to two Read More…

Photo showing wayfinding perforated steel panels, with patterns and stories derived from Paddington’s heritage, culture, people and nature create a narrative trail linking the gateways to the canal.

Steer and Jedco win Paddington Connections competition with a poetic twist!

SDS members Steer and Jedco Product Design have been appointed to design a graphically led wayfinding programme across Paddington. The team are working with Poet in the City, who have been commissioned to curate unique and personal local narratives to guide people Read More…

Black & White head shot of Mark Lightfoot

Mark Lightfoot appointed Managing Director of Modulex UK

Congratulations to SDS member Mark Lightfoot on his recent appointment as Managing Director of Modulex UK. Taking up his post from 7 October 2019, Mark, a Modulex partner since 2003, will be primarily focusing on strengthening the company’s UK sales and business Read More…

Picture of Ian Whybrow (left) and Heath Pedrola (right)

Whybrow and Heath Pedrola form a new London wayfinding and placemaking agency partnership

Ian Whybrow and Heath Pedrola are partners of newly formed Whybrow Pedrola. Originating from different sides of the world – South East England and North East Australia respectively – Ian and Heath met at a Society of Experiential Graphic Design (SEGD) event Read More…

Map of Birmingham city centre showing accessibility of local railway stations

New interactive map provides accessibility information for Britain’s railway stations

As part of their Inclusive Transport Strategy, the British rail industry has launched a new ‘Active Map‘ which will help passengers, including those with disabilities,  find out about station accessibility. The interactive map is compatible with accessible features on iPhone, Android and Read More…