Call Us: +44 (0)203 488 0774

Email: enquiries@signdesignsociety.co.uk

The Sign Design Society (SDS) is for anyone interested in information and graphic communication within buildings and public spaces, including:
  • Wayfinding
  • Interpretative graphics
  • Brand and experiential/environmental graphics
  • Statutory and health & safety signs
As well as raising the profile of our disciplines, we offer members a programme of events, resources and initiatives to help them:
  • Keep up to date and improve their practice
  • Find potential consultants, collaborators & employees
  • Promote their work and capabilities

To join choose a membership plan that suits you and sign up!

Forum Gdańsk, Poland
Victoria & Albert Museum, London
Telford Mann Head Office, Kettering
The Design Museum, London
Porthcawl Medical Centre, Wales
Metquarter, Liverpool
V&A Museum, Dundee

Latest news items

Rebranded Astra Logo

Astra Signs launches its new brand identity

Trafford-based Astra Signs, founded in 1984, has launched a new brand identity and online shop as it expands its products and services to embark on the next phase of growth. The rebrand design was redeveloped and produced in-house by Astra Signs’ Head Read More…

Transected view of the brain with title (Human Spatial Navigation)overlaid

Reader’s Corner book of the month: April ’21

Featuring publications of relevance to our industry, including those cited in SDS e-newsletter lead articles and suggested additional reading, we’ve recently relaunched the SDS Reader’s Corner book of the month page. Each month we will showcase a suggested read that relates to Read More…

Faded image of seaside with small insert of Dr Colette Jeffrey giving talk on wayfinding

Missed Colette Jeffrey’s RIN talk on wayfinding/waylosing?

If you didn’t join-up for Colette’s talk live on 10 February 2021, you can view it now via the Royal College of Navigation (RIN) YouTube channel. Getting lost in a building has proved fatal for two navigators recently. Most research on ‘waylosing’ Read More…

Department of Transport issues guidance on signage to Covid-19 vaccination centres

With the roll-out of the Covid-19 vaccination programme now taking place the length and breadth of the UK, the Department of Transport has released guidance on temporary signage to guide traffic to vaccination centres. Download the PDF.  

A view of a wintry landscape (riverside) with sun in the sky

Looking back at 2020

By Andrew Barker What a year it has been – do I hear any disagreement with that? When 2020 began I had little idea how the year was actually going to unfold, and how little it would have to do with the Read More…

External view of local station platform

Pascall + Watson among five firms shortlisted for stage two of Network Rail’s station design competition

Following on from the Design Council and Network Rail’s ThinkStation workshops held in late 2019 into early 2020, a three-stage competition was launched in the summer. Architects, designers and engineers were invited to: reshape the travel experience of passengers who use Network Read More…

Picture of AJ Wells staff holding their PS5 themed signage for TFL

Did you see them? TFL’s iconic roundels transformed Oxford Circus Underground station exits to celebrate the launch of Sony’s PS5

A short-term promotional stunt by Sony Interactive Entertainment to celebrate the launch of their PS5 console on 19 November 2020,  saw some TFL Underground stations transformed for just 48 hours. Those of you who had reason to be travelling on TFL Underground Read More…

2020 – 2021 British Cartographic Society Awards: enter now!

The British Cartographic Society (BCS) runs annual awards to recognize the very best cartographic work and scholarship from around the world. Award winners across nine categories are traditionally announced at the British Cartographic Society Annual Symposium. With this year’s scheduled conference cancelled Read More…

Interior V&A Museum (London) shot of wayfinding signage

V&A Museum wayfinding system wins SEGD Award for two SDS member companies

Congratulations to SDS member companies dn&co and Reade Signs who, along with allpointswest (and in conjunction with accessibility consultants JBC London), have won the prestigious SEGD 2020 Honor Award for the V&A Museum London‘s 2019 completed, comprehensive wayfinding strategy. The scheme includes Read More…

An image of two women sitting on benches in a park with a two metre apart social distancing sign between them

Social distancing and new signs of the times

Chris Girling, Head of Wayfinding at member company CCD Design & Ergonomics was recently in conversation with international news agency Reuters about the challenges facing effective social distancing signage as we physically navigate our new peri-Coronavirus pandemic normal. In the space of Read More…