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ABG Design features in the Parliamentary Review on creative industries

Shot of ABG Design owners Howard Miles and Chris Hubert standing behind framed pictures in a building corridorPhoto featuring ABG Design co-founders Howard Miles (left) and Chris Hubert (right).

Congratulations to SDS member ABG Design who feature in the most recent edition of The Parliamentary Review, with its focus on creative industries. The Truro-based studio, founded in 1999 by Howard Miles and Chris Hubert, specialises in brand identity, interpretation design, exhibitions and signage.

The Parliamentary Review is a series of independent publications which aims to share best practice among policymakers and business leaders. Each edition showcases a key governmental policy area, with a variety of organisations sharing personal insights alongside cabinet ministers, government agencies, associations and trade bodies.

Howard Miles, Managing Director and co-owner of ABG Design, uses the article to demonstrate how learning to act more strategically, delivering a renewed focus on collaboration and belonging to the right types of professional associations (including the Sign Design Society which is referenced in the article) have helped the business to thrive. Their clients include the Houses of Parliament, National Army Museum, RAF Museum and universities within the UK and Europe (SOAS, UEA and the Université de Luxembourg to name but some). Work carried out by ABG Design has enabled such organisations to increase income, provide a better sense of place and deliver a better ‘customer’ experience.

The studio is currently engaged in two ambitious projects in Bishop Auckland and Doncaster to provide mapping, signage and wayfinding. These two large towns in the north of England are working to reposition their respective town centres into cultural, heritage and shopping destinations.

“The effectiveness of our design work is often substantiated by user research, feedback and sales at client venues.” (Howard Miles, MD at ABG Design)

ABG’s wayfinding solution for the RAF Museum (you will only be able to view this if you have SDS member privileges) in Hendon (London) featured as the launch project for the Sign Design Society’s case study library (CSL) back in summer 2018. If you are an SDS member, please log in to our website to access this and many other members’ commissions showcased in the CSL.

[If you’d like to feature one of your recently completed projects in the library, please contact our Administrator, Kate for more information.]