Astra Signs launches its new brand identity
Trafford-based Astra Signs
, founded in 1984, has launched a new brand identity and online shop as it expands its products and services to embark on the next phase of growth. The rebrand design was redeveloped and produced in-house by Astra Signs’ Head of Design, Anthony Bright. It includes a new-look logo, website, fleet of branded vehicles, building wrap, uniforms and suite of marketing assets.
Astra Signs provides specialist expertise in bespoke architectural signage, wayfinding products, digital print, digital signage, and signage installation and maintenance. The company designs and produces signage for a broad spectrum of national and international clients including Hilton Hotels & Resorts, Laing O’Rourke, Transport for Greater Manchester, Manchester City Football Club, Skechers and most recently Manchester Airport Group.
Astra Signs’ new online shop is designed to provide customers with a faster and more efficient service. It’s a development the business had been looking to introduce prior to the pandemic but, Managing Director of Astra Signs David
Derbyshire, said: “has even greater relevance in today’s environment.” Bespoke client portals further enhance the Astra Signs customer experience for repeat customers, providing increased control and a simplified order process, with the option to choose from a range of eco-friendly products too.
“As we fast-approach our 40th anniversary the time was right for us to invest in our own identity. We’ve been proud to be at forefront of industry developments at every stage of our business journey and, with the launch of our new-look brand and online shop, are proud to retain our position … The new products and services reflect our ongoing commercial vision and position us well for continued future growth.” (David Derbyshire, Founder & Managing Director of Astra Signs)