Jan Tschichold and the New Typography
Price : £21.56
by Professor Paul Stirton
Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture, that resulted in a more elemental and dynamic approach to the design of printed material. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices.
This book, richly illustrated with images from Jan Tschichold’s private collection of design ephemera, explores this legendary figure through the artists, ideas and texts from the Bauhaus that most influenced him. Among this collection includes material by well-known figures, such as Kurt Schwitters, as well as lesser-known artist-designers, including Willi Baumeister and Piet Zwart.
This handsome volume offers a new understanding of Tschichold’s work, and of the underlying theories of the New Typography movement he helped to form. It also charts the development of the movement across Central Europe and the role he played in defining the theory and practice, through his influential book, The New Typography (1928) – still regarded today as a seminal text of graphic design.
Review of the book:
To truly understand typography, you have to understand its history. And Jan Tschichold and the New Typography will certainly expand your knowledge of… the life and work of legendary designer Jan Tschichold and the role he played in the creation of modern graphic design in Weimar Germany… Whether or not you’re familiar with the historical period and its iconic design figures, this brilliantly researched and engaging book will grip you from the outset.
Tom May, GB Creative Bloq