Case study library: Astley manufactures brand graphics for Telford Mann in Kettering
Project Name: Telford Mann Office Brand Graphics
Client: Telford Mann
Sector: Offices and estates
Location: Kettering, Northamptonshire (UK)
The role: The project encompassed consultancy, prototyping, manufacture and install of external and internal brand graphics including building signage and ambient graphics.
The brief: Pensions and investment company Telford Mann wanted their newly constructed, bespoke offices to accurately represent their brand values of innovation and a customer focussed experience. Their aim was to create an inspirational environment for staff and visitors alike, whilst attracting new talent that may otherwise have sought employment with firms in larger cities.
Outcome: Astley approached close strategic creative partner Triad to provide the extensive design package, offering 3D visuals and virtual walkarounds of the proposed designs. On approval of visuals by the client, Astley then worked closely with Triad on an extensive prototyping phase which encompassed experimentation with a range of substrates including ply, acrylic and vinyls.
The theme of hexagonal shapes – to reflect the branding – runs throughout the entire site and is encompassed perfectly in the very bespoke central stairway feature piece.
This project was awarded ‘Decor of the Year‘ winner at the 2019 BGSA Awards.
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