Case study: Signbox implements the wayfinding and environmental graphics for world leading management consultancy
Signbox has implemented the wayfinding and environmental graphics for the London offices of a world leading management consultant and professional services firm, serving clients in more than 120 countries across 40 industries. When the company, which occupies three floors of the landmark Plantation Place office development in the City, wanted to breathe new life into its fifth floor workspace, Signbox was commissioned by Edge Architecture and Design to transform an innovative wayfinding and environmental graphics strategy into an inspirational, on-brand reality.
The extensive brief included floor level directories, suspended directional signs, room numbers, manifestation, desk signs and spectacular environmental supergraphics that all work together seamlessly to deliver a comprehensive wayfinding scheme. Of note were three sports-themed meeting room suites, Kempton, Crystal Palace and Wimbledon, that respectively feature 3D horseshoes, cycle tyres and tennis ball props with printed vinyl supergraphics.
This is an active, largely open-plan workspace, so Signbox had to work to a meticulous schedule to ensure that every element of each installation was completed, achieving maximum visual impact for the client’s staff when they returned to work each Monday morning.
Practical precision was critical too; the range of digitally printed materials and spray-painted 3D props called for painstaking colour management. It was imperative the process of wrapping the lift lobby walls with full height black Dibond ACM and stainless steel skirting was entirely exempt from future dilapidation risk. Premium materials were utilised throughout the project, including laser-cut acrylic with embedded LEDs, aperture-cut metal trays with push-through lettering, scratch-resistant, Lintec opti-clear manifestation film, Class O fire retardant Digimura supergraphics, birch-faced plywood icons, fluorescent vinyl details, internally illuminated LED light sheets, LG3880 high-tack vinyl and 30mm opal acrylic.
The result is an example of how compelling design, together with the use of revolutionary materials and technologies can transform a tired space into a motivational working environment. Consistently on-brand, with an injection of vibrance and vitality, this project is easily one of the most exciting schemes in Signbox’s corporate signage portfolio. In recognition of the quality, scheme was awarded the BSA 2018 Wide Format Project of the Year.
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