Case study: Here East (Reade Signs, England)
Reade Signs undertook an exciting, award-winning wayfinding project at the former press and broadcast centres of the Queen Elizabeth Olympic Park in Hackney Wick, home of the 2012 Olympic and Paralympic Games.
Reade Signs was commissioned to install and supply over 300 separate vinyl and painted wayfinding wall graphics of various sizes throughout the two huge buildings of this creative hub. Now home to established companies such as BT Sport and Infinity SDC, nimble start-ups, as well as Loughborough University and University College London campuses. Here East boasts a thriving space, offering state-of-the-art facilities in an awe-inspiring environment.
A comprehensive pre-installation site visit was carried out two days prior to installation commencing. Each wayfinding graphic location was identified and temporarily marked on the wall with a unique sign code. Production and deliveries were divided by building, and then by floor, to avoid any mixing up of the various wayfinding items. Working with design and brand consultants dn&co, who created the wayfinding system, Reade Signs fabricated and installed the inspiring and intuitive wayfinding graphics to help visitors navigate the 1.2 million sq. ft. space.
This project received a merit award (for wayfinding) in the prestigious SEGD Global Design Awards 2018. It was also featured in renowned architectural, interiors and design magazine, DeZeen.
Jake Ellis, Assistant Property Manager at Here East, commented: “Reade Signs was great to work with from start to finish of this job. They were very thorough in undertaking such a large project and were flexible as the project changed and evolved. Feedback on the wayfinding has been excellent.”
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