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Case study: Quadram Institute signage by ABG Design

Project Name: Quadram Institute

Client: Quadram Institute

Sector: Hospitals, healthcare and research

Location: Norwich (UK)

Role: Sign design

Background:
The Quadram Institute is a new multi-million, state-of-the-art food and health research and NHS endoscopy centre.  It will create new interfaces between food science, gut biology, human health and disease, capitalizing on the world-class bioscience cluster based at the Norwich Research Park.

The Brief:
One of the first endoscopy units in the UK, this state-of-the art facility houses world class research facilities and NHS patient spaces. It was therefore imperative that the signage worked within and between both spaces seamlessly. ABG were involved with the project from its very early stages, working with the buildings architects NBBJ and the Quadram team to fully understand how the building was going to function when fully operational.

Patient privacy was a very important consideration, especially in the NHS operating areas of the building. The solution was to design a sequence of branded frosted panels to ensure areas that needed to be more private were, but without making the spaces overbearing and dark.

Outcome:
Working alongside the architects, ABG Design came up with a signage family that fitted with the Quadram brand, embracing the Institute’s corporate colour palette. The sign family identifies how the building is zoned, from clinical research through to a fully functional NHS hospital unit.

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