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RAF Museum project By ABG Design launches our case study library

External view (with wayfinding totem) of the RAF Museum Hendon

ABG Design‘s recent project,  for the Royal Air Force Museum is the first to be inducted into the SDS Case Study Library.  As well as promoting the work of members, the library will provide a valuable reference resource and yet another good reason to join the society.

The project scope included the design of new sub-brand identities for the Hendon (London) and Cosford (near Wolverhampton) sites; an audit of all existing signs; the development of a new wayfinding strategy; design of a site orientation map, specifications for manufacture and overseeing installation.

ABG Design were commissioned to produce a new style guide for all communications at the RAF Museum that would work seamlessly across both the physical and digital applications. Phase 1 of the project involved an evaluation of the current communications and a design refresh that included a new typefaces for signage, print and digital applications. The new sub- brands had to work side- by-side with the established RAF Museum brand and required a simple to use ‘tool kit’ that could be applied to all communications. Phase 2  saw the application of the brand to the signage and wayfinding, to welcome and ensure visitors had an enjoyable experience with access to all areas of the Museum’s exhibits and facilities. A key challenge was to create a connection between the large hangars that represent different periods of history with varying architectural styles and materials.

Following the review of all communications and a client workshop,  a new distinctive ‘family friendly’ typeface ‘neo sans’ was chosen as the headline font for all communications and top level signage.  A secondary font ‘Roboto’ was chosen as an information font to ensure good legibility across signage, print and digital applications. Simple, bold iconic profiles of historic aircraft, including the Spitfire, were used as inspiration for the sub-brands and applied to a series of wayfinding banners leading visitors from the main underground station to the Museum entrance.

The four sided design of the totems, enables the information to be located within the landscaping without the need to fix to the listed buildings. To aid accessibility tactile information for amenities is provided and the size means that they are clearly visible from each hangar. The signage for key exhibits features inspirational images within a modular system that can be changed when exhibits are updated.

Chris Hubert Creative Director at ABG Design said: “We are really pleased to be part of this important project during the centenary year of The Royal Air Force. The team at the RAF Museum are delighted with the results.”

[Full details of a featured project will be accessible to all website visitors for a fortnight and thereafter to paid-up members only, via the site’s Members’ Area. If you’ve got a recent successfully completed project that you’d like to share, please email SDS Administrator,  Kate, for more information.]