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Legible cities & the wayfinding trinity

Thursday 15 September 2022 (6pm BST)

Legible London totem on a busy London street (pavement) at night (with a bus going by)

About the event

For this hybrid event (face-to-face and online via Zoom) Tim Fendley talks about how to create a legible city. From the perspective of three interlinking factors: an understanding of people and their emotions; institutions and how they behave; and the capability of technology. Tim shares insights from twenty years in the field, and examines how designers can play their part in creating legible cities of the future.

About our speaker

Tim Fendley is a design pioneer. The businesses he has founded have set the standard in information and system design for the built environment. Tim started his career as a typographer and information designer, and has gone on to advise clients like Google, Princeton University, The Met Museum, Heathrow and Nike; and cities including London, New York, Rio de Janeiro and Paris. Tim’s pioneering ideas include Legible London – the gold standard for city walking information, the ground-breaking Bristol Legible City, setting the North American standard for transit information in Vancouver, and live positioning and routing technology for airports. His most recent challenge is to make sense of the San Francisco transit system. Before founding Applied, Tim founded the award-winning agency, MetaDesign with Erik Spiekermann. Tim has been a visiting lecturer at the Royal College of Art, advisor to the Helen Hamlyn Centre for Design, and an Editorial contributor to the International Institute for Information Design. He also writes, speaks at events and on podcasts, including for Intelligence Squared and Monocle, about how cities and places can be better for individuals by focusing on making everything easier.

Register for the event

This talk is free for SDS members. For non-members, the ticket cost is £10 per person. To book your place, please get in touch with our administrator Kate at for the event details (and Zoom link, ID and password, if you plan to join us online).

In-person places are limited to 40 people, so book early to avoid disappointment. Otherwise, join us online via Zoom.

Not a member, unable to join us for the live-streamed event but would like to watch it at a time convenient to you? We now offer the option to watch the event recording on a time-limited basis for the cost of a £10 ticket. Please email Kate for more information.

[Note: this event will be recorded and available to paid-up SDS members via our Talks Archive within a week of taking place.]


Physical location (central London) TBC / online via Zoom


15 Sep 2022 18:00

Price : £10.00

Already a member? See details above for booking details.