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IMPORTANT: Website Member Registration

To take advantage of enhanced SDS membership benefits (and ensure compliance with GDPR) please register on our site. GDPR, or the General Data Protection Regulations, are new data protection rules that came into force in May 2018 and are designed to protect Read More…

Gate sign at the Houses of Parliament (ABG Design visitor wayfinding signs)

ABG Design Creates Visitor Scheme for the Houses of Parliament

The Houses of Parliament, otherwise known as the Palace of Westminster, symbolises Great Britain and as a world heritage site, is among one of the most iconic visitor attractions in the world. The building that sits proudly on the banks of the Thames Read More…

Sign Design Guide cover with black 'back in stock' label

Sign Design Guide – now back in stock

The cost of the reprinted Guide remains £25 (and £19.50 for SDS members), with an additional charge (@£2.95 2nd Class) payable for orders posted within the UK.  Postage cost will vary by country destination on copies posted overseas. You can either order/pay Read More…

composite photos of SDS talks

Thank you to our 2017 speakers and hosts

In a great example of circularity, the 2017 SDS talks programme kicked off at Pascall+Watson with the fascinating story behind the identity and wayfinding design for Venice Airport, and ended at the same studio with a series of fabulous presentations on London Read More…

Picture of stairway with signage for Tate by CCD

Tate St Ives works with CCD to create new wayfinding system

CCD has created a new wayfinding system for the newly expanded and refurbished Tate St Ives. The integrated system guides visitors into and through the new Tate St Ives gallery, improved visitor facilities, and improved events and exhibitions spaces, merging the new and original Read More…

Picture of Groupama Stadium project by Populous Activate

Success for SDS Members at the British Sign Awards

Congratulations to Populous Activate for picking up the award for best wayfinding project at the British Sign Awards (held on 9 Nov 2017) for their work on the Groupama stadium (pictured) and John Anthony Signs who came away with a gong in the construction category. Read More…

SDS Members presenting at Sign and Digital 2017

SDS at Sign and Digital 2017

The Sign Design Society was out in force on 30 March at the Sign & Digital 2017 exhibition at the Birmingham NEC. SDS Chair, Sian Kelly kicked off with a presentation entitled “The Science and Art of Wayfinding”. This was followed by Read More…

Images of National Army Museum

SDS Member ABG Design creates a new signage scheme for the National Army Museum

On 30 March 2017, the new National Army Museum opened in London following a £23.75 million redevelopment of the Chelsea site supported by Heritage Lottery Fund. The museum has undergone a radical transformation providing a welcoming and interactive space of discovery divided into five Read More…