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It’s a hat trick for Populous at World Interiors News Awards 2019!

Example of external wayfinding/branding signage for the Spurs stadium

Populous‘s work on the new Tottenham Hotspur Stadium picked up three trophies at the recently held World Interiors News Awards 2019: Gold Award for the general concourse design in the Leisure and Entertainment Interiors category; Gold Award for branding and wayfinding; Bronze Award for architecture in the Leisure category.

The Awards, which received entries from all around the world, offer an annual opportunity for entrants to showcase their world-class work to a truly international audience. The judges were impressed by the diversity and high calibre of this year’s submissions. Find out more.

Populous’s award-winning design responds to the Tottenham Hotspur FC brief to create memorable experiences for its supporters and everyone else who visits the multi-use stadium.

The new stadium heralds a new era for Tottenham Hotspur Football Club. Capacity of 62,062 makes it the largest club stadium in London and; by incorporating a fully retractable pitch, the first in the world to be custom-built to stage both football and NFL games, as well as hosting concerts and a range of other events. This will enable the club to fulfil its ambition to create a major sports and entertainment destination that will support the ongoing regeneration of Tottenham.

The design incorporates key aspects of the Tottenham Hotspur brand to reinforce a sense of belonging and create an environment where fans, players and staff feel instantly at home.

Key to the wayfinding strategy was the early collaboration between designers and architects. This allowed a system to be developed that incorporated signage into the building in a way that complements the overall stadium design. To meet the varied needs of event organisers, state-of-the-art LED screens have been installed creating variable digital signage throughout the site. These screens, on signposts and on the archways above gate entrances, allow stadium operators flexibility.  Enabling bespoke event-specific information to be displayed and last-minute changes or messages to be quickly programmed in.

Simon Borg Associate Principal at Populous London studio, who led the wayfinding and brand activation design for the new stadium, commented, “It was particularly rewarding to see the project recognised alongside the work of so many stellar design practices, hailing from all across the world – a huge congratulations to the whole team!”