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SDS at Sign and Digital 2017

SDS Members presenting at Sign and Digital 2017 The Sign Design Society was out in force on 30 March at the Sign & Digital 2017 exhibition at the Birmingham NEC.

SDS Chair, Sian Kelly kicked off with a presentation entitled “The Science and Art of Wayfinding”.

This was followed by a panel session featuring a selection of innovative wayfinding case studies from members Sander Baumann (designworkplan), Sean Brereton (The Velvet Principle), Aad Kalkman (Mijksenaar) and Joan Zalacain (Zalacain Wayfinding).

Thanks to all the other members that made the trip to Birmingham too – it was great to see a few friendly faces in the audience.