Call Us: +44 (0)203 488 0774


Season’s greetings and signs of what’s in store for the SDS in 2020

Image of a sparkly white Christmas tree (with SDS Logo sitting at the top) against a starry blue backgroundHappy holidays to all Sign Design Society members and subscribers – thank you for all your support during 2019. A year characterised by ongoing political and economic uncertainty.

As we look forward to the start of a new decade, it seems appropriate to have an equally auspicious plan at the SDS to welcome in the 2020s.

SDS strategic review

Firstly, we will be undertaking a strategic review, to assess among many things the brand and positioning of the SDS and explore opportunities for communicating the value of our sector. We’re very pleased to welcome Mhora Samuel, who is completing an Open University MBA and will be working with us as part of her studies.

We’d really like members to be fully involved, in what will be a three-stage process, starting with framing the terms of reference of the review due in mid-January. Over the coming months, you’ll be hearing more from Mhora, with plenty of opportunities to contribute your thoughts.

Events programme

It’s fair to say that we’ve been living in an era of unprecedented change. So, we’re planning to run a series of events focussing on some big challenges. We’ll be investigating topics such as:

  • How to respond to the climate emergency;
  • The future of wayfinding and design in the digital economy, from smart city environments through to digital tools to support the design process and end solutions and applications;
  • How we evaluate and demonstrate the value of what we do.

We’ll still be running events to showcase the work of designers at the top of their game and continue to champion inclusivity and accessibility.

If you’ve got an interest or experience in any of the above and would like to contribute to developing some of these ideas, we’d love to hear from you. Even if it’s simply to recommend a potential contributor, please get in touch with Sian or Kate.

Education Working Group

Did you know that we now have three education institution members? Birmingham City University, Hong Kong Design Institute and Reading University. This class of membership enables any student or staff member to attend SDS events and access member resources. Steering Group member Colette Jeffrey is leading the SDS education initiative, with a remit to encourage the next generation of designers into the sector and support the transfer of knowledge out of universities and into industry.

We’re planning to develop an Education Working Group to support Colette, so if you’re passionate about education and wish to be involved – again get in touch.

Thank you

Finally, on behalf of all members, I would like to say a big thank you to everyone who contributes to the running of the SDS. As a society run by members for the benefit of members, we can only do what we do through the generous spirit of our Steering Group, Webmaster and Programme Working Group. All juggle work, family and other commitments to develop and implement our annual programme of activities.

Our grateful thanks go to Laura Alway, Andrew Barker, Andrew Beattie, Marco Berends, Billy Griffin, Simon Hillier, Colette Jeffrey, David Kemp, Paul Mason, Wesley Meyer, Sandina Miller, Rosie Smith, Wendy Wilsher and Harm Wondaal. And last but not least, the wonderful Kate, our administrator, who pulls everything together.

Season’s greetings and best wishes for 2020.


Sian Kelly
Chair, Sign Design Society