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Astra Group celebrate £7m Global contract win

Astra Group van in front of outdoor signage on a roadsideFollowing on from the April ’22 new group identity rebrand for Greater Manchester-based companies ADXBA and Astra Signs, they are currently celebrating the contract win with Global, valued at over £7m, following a competitive tender.

Astra Group will be responsible for the ongoing servicing, monitoring, management design, fabrication, and installation of Global’s fleet of digital roadside, rail, and airport advertising panels across the UK.

Newly appointed Astra Group CEO, Jim Kerr, said: “This is a significant win for Astra Group, playing to our collective business strengths. Global is well recognised as one of the UK’s leading outdoor media companies, providing reach to over 95% of the UK population. We’re looking forward to working together to revolutionise the out-of-home advertising space through innovation and adding value.”