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Rebranded Astra Logo

Astra Signs launches its new brand identity

Trafford-based Astra Signs, founded in 1984, has launched a new brand identity and online shop as it expands its products and services to embark on the next phase of growth. The rebrand design was redeveloped and produced in-house by Astra Signs’ Head Read More…

Department of Transport issues guidance on signage to Covid-19 vaccination centres

With the roll-out of the Covid-19 vaccination programme now taking place the length and breadth of the UK, the Department of Transport has released guidance on temporary signage to guide traffic to vaccination centres. Download the PDF.  

A view of a wintry landscape (riverside) with sun in the sky

Looking back at 2020

By Andrew Barker What a year it has been – do I hear any disagreement with that? When 2020 began I had little idea how the year was actually going to unfold, and how little it would have to do with the Read More…

Image of a thermometer (with COVID-19 written on it) juxtaposed against a hospital 'isolation' ward' sign and hospital background

Why good wayfinding words matter: UK hospital apologises for poor signage to Coronavirus isolation unit

A recent incident reported in The Guardian has highlighted why robust signage is so important in a hospital setting and what happens when it falls short of best practice. A woman who experienced flu-like symptoms after a trip to Singapore and Hong Read More…

External shot of iconic London Underground signage (featuring purple Elizabeth Line)

Why TfL chose the colour purple for the Elizabeth Line

https://www.mylondon.news/news/west-london-news/crossrail-real-reason-tfl-chose-17404241 Yesterday, 15 December 2019, marked the dawn of a new era in London/Home Counties train travel.  Transport for London (TFL) started the rolling out process for the new Elizabeth Line (formerly known as Crossrail), taking over from Great Western Railway (GWR) Read More…

View of the British Sign Awards 2019 winners receiving their trophies

British Sign Awards 2019 – SDS member companies win trophies in four categories

On 14th November, British sign industry colleagues including many SDS members gathered at the Athena Centre in Leicester to celebrate the best UK-based sign makers of 2019. Now in their seventh year, the British Sign Awards have become a beacon for the Read More…