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Image of a thermometer (with COVID-19 written on it) juxtaposed against a hospital 'isolation' ward' sign and hospital background

Why good wayfinding words matter: UK hospital apologises for poor signage to Coronavirus isolation unit

A recent incident reported in The Guardian has highlighted why robust signage is so important in a hospital setting and what happens when it falls short of best practice. A woman who experienced flu-like symptoms after a trip to Singapore and Hong Read More…

External shot of iconic London Underground signage (featuring purple Elizabeth Line)

Why TfL chose the colour purple for the Elizabeth Line

https://www.mylondon.news/news/west-london-news/crossrail-real-reason-tfl-chose-17404241 Yesterday, 15 December 2019, marked the dawn of a new era in London/Home Counties train travel.  Transport for London (TFL) started the rolling out process for the new Elizabeth Line (formerly known as Crossrail), taking over from Great Western Railway (GWR) Read More…

View of the British Sign Awards 2019 winners receiving their trophies

British Sign Awards 2019 – SDS member companies win trophies in four categories

On 14th November, British sign industry colleagues including many SDS members gathered at the Athena Centre in Leicester to celebrate the best UK-based sign makers of 2019. Now in their seventh year, the British Sign Awards have become a beacon for the Read More…